15 Best Logos in the World & What They Represent

Written By:Callum
Last Updated: March 12, 2024
Reading Time: 6 minutes

A logo is the face of a brand. It’s the first thing that comes to mind when we think about a company. An iconic logo has the power to capture our attention, evoke emotions, and establish a connection between a consumer and famous brands.

There are countless iconic logos in the world, but only a few stand out as truly exceptional. In this article, we selected the 15 most famous logos of all time and what they represent.

Top 15 Best Logos in the World

When you think of the world’s most famous logos of all time, there are a few big companies that come to mind: Apple, Google, Coca Cola, to name a few.

Why are these brand logos so recognizable? Why are they so successful?

For starters, they are all pretty iconic – their shapes, colors, and fonts represent something more meaningful for us than just digital symbols. We associate them with emotions, stories, and positive experiences.

Here are some of the most famous logos of all time and a brief history behind them.

1. Apple logo

Apple Logo

The Apple logo is one of the most recognizable logos in the world. The Apple logo is a simple, clean, and timeless design that has been used since the company’s beginning. The logo features a bitten apple with a rainbow color scheme, symbolizing innovation and creativity.

2. Google logo

Google Logo

The Google logo is a colorful and playful design that has evolved over the years. This legendary logo features the company name in a sans-serif font with four primary colors that represent the company’s playful and creative nature.

3. Adidas logo

Adidas Logo

Three stripes in a slanted pattern make up the straightforward, classic Adidas logo. The company’s logo symbol was created by Adi Dasler in 1949 and has since become the representation of the firm’s dedication to both performance and style.

4. FedEx logo

FedEx Logo

With the corporate name in purple and orange and a hidden arrow between the letters “E” and “X,” the FedEx logo is a recognizable image that creates the brand’s identity. This wordmark logo has become a symbol of the company’s dedication to speed and efficiency.

5. Starbucks logo

Starbucks logo

Starbucks’ logo is a siren with long, flowing hair. This successful logo design was created by Terry Heckler in 1971 to symbolize the company’s commitment to excellence and sustainability. This famous logo inspired other brands donning emblem logos.

6. Instagram logo

Instagram Logo

The Instagram logo is a playful, colorful design that features a camera lens in a gradient of pink, purple, and orange. As one of the most memorable logos, it symbolizes the platform’s commitment to creativity and self-expression.

7. Coca-Cola logo

Coca-Cola Logo

The Coca-Cola logo is a famous logo that combines the brand name in an eye-catching font with a red wave symbol. It conveys the message of happiness and refreshment, which is emphasized in Coca-Cola’s famous ads.

This iconic logo was originally designed by Frank Mason Robinson in 1887 – entirely for free. As Coco Channel used to say, the best things in life are free.

8. Pepsi logo

Pepsi Logo

Pepsi’s iconic logo combines the brand name in blue and red with a recognizable globe symbol. Initially designed by Caleb Bradham in 1898, the Pepsi logo was meant to convey the company’s dedication to vitality and youth.

Not surprisingly, it has since been redesigned… In 2008, the company spent a whopping $1 million to have its logo redesigned by the Arnell Group.

9. WWF logo

WWF Logo

Simple and timeless, the conservation organization WWF’s logo is made out of a stylized black and white panda. This original logo features a big panda bear for a reason. The hidden message of this logo design is that all endangered species would be able to thrive if humans didn’t limit their natural habitat. That’s profound!

10. Barbie logo

Barbie Logo

The firm name is displayed in pink with a distinctive font in the simple, recognizable Barbie logo design. Ruth Handler created the company’s logo in 1959 to showcase the company’s dedication to originality and ingenuity. The bright pink color and whimsy font evoke a sense of fun and childhood innocence.

11. Baskin Robbins logo

Baskin Robins Logo

The Baskin Robbins logo is a playful, colorful design that features the company name in a distinctive font with a pink and blue 31 emblem. The logo was recently changed, but the core brand identity remained untouched. This famous logo has become a symbol of the company’s commitment to fun and variety.

12. McDonald’s logo

McDonald's logo


The iconic golden arches logo was chosen for its association with speed, efficiency, and quality. This emblem logo design is one of the world’s most famous logos. The McDonald’s logo remains one of the most recognizable logos in the world, representing fast food excellence and the power of effective branding.

13. Prada logo

Prada logo

The brand’s name is written in an italicized font with a distinctive “R” that has been a symbol of the Prada luxury fashion powerhouse for over a century. This famous logo is instantly recognizable and is a fashion label synonymous with Prada’s commitment to high-quality craftsmanship and sophisticated style.

14. PlayStation logo

PlayStation logo

The PlayStation logo helped PlayStation convey the brand’s commitment to innovation and high-quality gaming experiences. The logo features a circular design with a stylized letter “P” in the center, accompanied by the word “Playstation” in a sleek, modern font.

15. National Geographic logo

National Geographic Logo

The National Geographic logo is a recognizable representation of discovery, learning, and adventure. The brand’s name is shown in a large, bold sans-serif font in a bright yellow rectangle that symbolizes exploration and knowledge.

Of course, many other famous brand logos could be enlisted among the most iconic logos of all time. But in this article, we decided to show you the 15 most famous logos that could inspire you to create your first iconic logo – one that truly reflects your brand identity and carries a deeper meaning.

How Can Creato Help You Design a World-Famous Logo?

Are you in need of a world-famous logo that accurately reflects your brand identity and resonates with your target audience?

Creato is a logo design agency Sydney that offers a variety of design services. Our team of expert designers makes the logo design process easier and faster than any other design agency.

With our custom logo design services, unlimited revisions guarantee, and affordable pricing, we have everything you need to create a standout logo design that appeals to the Australian market.

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Hey, I'm Callum. Here at Creato we re determined to produce creative Logo Design. My only questions is, will it be yours?

About callum

Callum is the founder of Creato, a Sydney based design agency that specialises in creating holistic brands for Aussie businesses.

With a talent for crafting memorable and effective branding solutions, Callum has built Creato into a respected and successful agency. His work has been featured in various publications, including The Huffington Post, BuzzFeed, and Entrepreneur.

If you re interested in working with Callum and Creato to bring your brand to the next level, don t hesitate to get in touch!

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