BigCommerce vs. Shopify: Which One Is Better for Your Business?

January 02, 2024
4 minutes

Wondering to take your business online but confused about how to do it? E-commerce platforms are software solutions that enable businesses to create and manage online stores, allowing them to sell products and services over the Internet. Shopify and BigCommerce are two famous examples of e-commerce platforms that help with the best responsive web design in Sydney.

In my ten years of web design experience, my team and I at Creato (a top-rated web design agency in Sydney) have designed several websites for various industries in Sydney. To question which e-commerce platform is right for my business, I square down to 2 recommendations.

Shopify. It shines in B2C businesses that are consumer-focused and strictly through an online mode, while BigCommerce is more appropriate for large businesses focusing on B2B, having both online and offline channels working in parallel.

Shopify is renowned for offering user-friendly interfaces, rapid setup, and mobile adaptability. Brands like Redbull and Kylie Cosmetics benefit from its seamless customer experience and quick deployment. Conversely, BigCommerce stands out for its versatility and robust features, catering more to B2B needs. Brands like Mahindra Automotive and Toyota find their scalability, customisation options, ability to handle complex requirements, large sales volumes and tailored features invaluable.

BigCommerce vs. Shopify: Which One is better for your Business?

Feature Shopify BigCommerce
Ease of Use Very user-friendly, drag-and-drop interface, extensive app ecosystem Slightly more complex, requires some configuration, and built-in features for common needs
Scalability Highly scalable, suitable for high traffic and large product catalogues Highly scalable, can handle significant growth
Features Limited built-in features, relies heavily on apps for additional functionality More built-in features, including abandoned cart recovery, coupons, and product reviews
Customisation Flexible with app ecosystem and theme options Highly customisable with code and APIs
Integrations Extensive app ecosystem with thousands of integrations Numerous native integrations and app marketplace
Target Audience Beginners, small businesses, fashion/beauty brands Growing businesses, B2B, brands with complex needs
Transaction Fees Yes, except for Shopify Payments No, on any plan
POS System Optional add-on Primarily focused on online sales, limited POS integration options
Customer Support Lite plan: 24/7 live chat and email; All other plans: 24/7 live chat, email, and phone All plans: 24/7 live chat, email, and phone
Mobile-Friendly Yes Yes
Security PCI-DSS compliant, SSL certificates, fraud protection PCI-DSS compliant, SSL certificates, fraud protection
Additional Staff Users Unlimited staff accounts on all plans Two staff accounts on the Standard plan, 15 accounts on the Plus plan, and 40 accounts on the Pro plan

Additional Differences Between Shopify and BigCommerce

Product Type

Shopify excels for fashion, beauty, and lifestyle brands, providing visually appealing templates and user-friendly tools. It suits consumer goods with customisable catalogues. Conversely,

Due to its scalability and advanced inventory management, BigCommerce accommodates industrial goods, bulky items, and intricate catalogues. Its robust tools handle diverse inventory types effectively, making it ideal for businesses with complex product listings.

Sales Volume

Shopify has worked well for businesses with moderate to high sales. It’s a good fit for medium-sized businesses. But, when sales get really high, its performance is sometimes affected due to the need for extra apps or might hit some limits in your plan.

On the other hand, BigCommerce has been great for handling many sales without any problems. It’s perfect for businesses that are growing quickly. It can deal with sudden increases in sales, especially during busy times, without slowing down. This makes it a good choice for businesses that always have a lot of transactions or are growing fast.

SEO and Marketing Needs 

As we know, Shopify is ideal for online-only sales and running basic SEO or e-marketing strategies. Our clients have been able to create both multi-channel and international sales through Shopify, but only with additional configurations. BigCommerce, on the other hand, has extensive built-in features, ideal for businesses focusing on multi-channel and international sales and those with advanced SEO and marketing needs.


Shopify and BigCommerce offer tiered pricing plans for businesses of varying sizes. Shopify’s costs encompass monthly subscriptions, transaction fees, and potential app expenses. BigCommerce, though slightly pricier in some tiers, emphasises more built-in features, potentially reducing reliance on additional apps.

Technical Expertise 

Shopify boasts a user-friendly interface perfect for users with limited technical expertise, offering easy setup and management through its drag-and-drop tools. In contrast, BigCommerce demands moderate technical knowledge, providing advanced customisation options and features that require a deeper understanding.

While Shopify simplifies tasks with a user-friendly approach, BigCommerce offers greater flexibility but has a steeper learning curve due to its extensive feature set.


Shopify offers seamless integration with diverse third-party apps, enabling customer relationship management (CRM), marketing, and inventory management integrations through its vast app ecosystem. Its app store expands store capabilities with specialised tools.

Conversely, BigCommerce prioritises built-in functionalities, particularly for B2B, reducing reliance on third-party apps. With inherent ERP (enterprise resource planning) and CRM integrations, it caters to B2B operations, potentially needing fewer external integrations, simplifying setup and minimising additional costs.

Details about the Subscription Model and Set Up Time

Feature  BigCommerce  Shopify 
Setup Time  Between 3 – 7 Days, depending on the number of products. 7-14 Days, depending on the website’s structure.
Pricing Shopify Plan – $105

Advanced Shopify Plan – $399

Shopify Plus – $2000

Standard – $39/Month

Plus – $105/Month

Pro – $399/Month

Transaction Fees  2.4% to 2.9% + $0.30 2.59% + $0.49
App Costs  Optional Often required for additional features.


The distinction between BigCommerce and Shopify for your e-commerce platform lies in their integration, customisation, and suitability. Shopify excels in its expansive third-party integrations, ideal for diverse tools and apps, while BigCommerce emphasises inherent features, especially beneficial for B2B operations, potentially reducing reliance on additional apps.

Selecting the right platform demands professional expertise to align with your business needs.

At Creato, we’re more than a Sydney-based web design team—we’ve been passionate about crafting top-notch digital experiences since 2015.

Our mission? Blending creativity and technical smarts to build websites that truly represent your brand. We focus on making sites that look fantastic and work great, with easy-to-use features and mobile-friendly designs. Plus, we’re here to guide you through making updates—keeping things hassle-free.

Join forces with Creato for a website that stands out, engages your audience, and reflects your unique story. Check out the benefits of choosing Creato, and let’s create something awesome together! Contact Us Now!

Let's work together

Do you need
creative Design?

Hey, I'm Callum. Here at Creato we re determined to produce creative Web Design. My only questions is, will it be yours?

About callum

Callum is the founder of Creato, a Sydney based design agency that specialises in creating holistic brands for Aussie businesses.

With a talent for crafting memorable and effective branding solutions, Callum has built Creato into a respected and successful agency. His work has been featured in various publications, including The Huffington Post, BuzzFeed, and Entrepreneur.

If you re interested in working with Callum and Creato to bring your brand to the next level, don t hesitate to get in touch!