7 Logo Trends 2023 & 3 Anti-Trends for 2023 to Stay Relevant

Written By:Callum
Last Updated: April 18, 2023
Reading Time: 4 minutes

The new logo design trends are changing in the fast-paced world of branding. With the first quarter of 2023 behind us, it is critical to keep up with the most recent logo trends to remain relevant and get the attention of your target audience.

In this article, we will explore the top logo design trends for 2023 that will make your brand stand out in the digital world, as well as the anti-trends you should avoid to ensure your logo design stays relevant and effective.

7 Best Logo Trends 2023

The way we design logos has changed a lot over the years. That’s why you can many brands have been updating their old logos to match the current design trends. Big brands like Dunkin Donuts, Uber, and Sprite have redesigned their logos to be more direct, minimalist and straightforward.

So, what trends are these brands following for their logo redesigns? Let’s go over them.

1. Minimalist Logos

Minimalism has been a popular trend in logo design for the past few years, and it is not going anywhere. Regarding the color palette, minimalist logos in 2023 may feature muted colors or bright colors, depending on the brand’s personality and target audience.

A simplistic style with creative text styles or hand-drawn elements can also be incorporated to add a unique touch to the minimalist logo design. Graphic elements such as geometric shapes and clean lines will continue to be among the winning solutions of graphic designers and brand logos.

2. Animated Logos

Animated logos are becoming one of the top logo trends as the digital world continues to develop. Animated logos can be used to highlight the brand personality and convey a brand story. In addition, these modern logos draw the attention of the graphic design world.

When it comes to animation, a graphic designer may incorporate various techniques such as 3D graphics, motion graphics, and even science fiction-inspired elements. The color scheme and simple typography should align with your brand identity.

3. Wordmark Logos

A wordmark logo is a logo design that incorporates the company name. These logo designs are simple to read.

To design this type of logo, the graphic designer focuses on selecting the right typography, such as serif or sans-serif fonts. One of the benefits of a wordmark logo design is that it can be easily recognizable and scalable, making it the best type of logo to place on a business card.

4. Negative space logo design trends

Using the negative space technique is a popular trend in logo design. It can create an optical illusion and make a logo unique.

To create a successful negative space logo, designers should focus on identifying the shapes and forms that can be used to create such logos and ensure it accurately reflects the brand identity.

The benefits of this logo design trend include its ability to convey multiple meanings and establish a strong visual identity.

5. Three-dimensional logos

Three-dimensional logos may provide a logo depth and dimension. This logo trend can highlight a brand’s message and produce optical illusions. The graphic designer can utilise various techniques, such as layering, shading, and perspective to create a successful logo design.

This creates a sense of depth and realism that adds visual interest to the logo and helps it to stand out in the market. A well-designed 3D logo can be more memorable and impactful than a traditional, flat logo design.

6. Geometric Logos

Over the past few years, geometric logo design has increased significantly, and this logo design trend is expected to continue. These logos have a minimalist and contemporary look since they only use basic geometric shapes like circles, triangles, and squares.

Geometric logos have the advantages of being straightforward, memorable, and adaptable. To make a geometric logo, start with a simple form and play around with various colors, fonts, and arrangements until you develop a winning concept.

7. Retro logo design trends

Retro designs are once again popular as companies aim to evoke nostalgia and familiarity in their target market and branding. These logos incorporate classic color combinations, retro lettering, and line art.

Investigate vintage design elements and try various color, typography, and shape combinations to create a retro design for your logo.

Logo Anti-Trends for 2023

As logo design trends continue to evolve, certain design elements and styles may become less popular or fall out of favour altogether. Here are some logo anti-trends to avoid in 2023:

1. Fancy Fonts

While unique and creative fonts can add personality to a logo, using overly fancy or ornate fonts can make a logo difficult to read and ultimately less effective.

In 2023, the trend in logo design is aimed towards simplicity and minimalism, so it is best to avoid overly decorative fonts.

2. Traditional Designs

In 2023, logos that use classic design features like shields or crests would be considered outdated. Instead, many brands are going for minimalist logo designs that convey their brand message clearly and memorably.

3. Expensive logos

In the past, some companies have invested a significant amount of money in their logo design in an effort to project a high-end or luxurious brand identity and image.

But instead of spending a lot of money on logo design in 2023, the emphasis will be on developing strong, memorable logo designs that convey a brand’s message.

Why Did Brands Start Focusing on Logo Design in 2023?

As market rivalry continues to rise, brands realise that a well-designed and simple logo is a powerful weapon for differentiating themselves from the competition and conveying their brand message to their target audience.

Logos are more crucial than ever in the digital age since they can grab the audience’s attention and leave a lasting memorable impression. If the graphic design accurately captures their values and personality, it could help their commercial success.

Get Your Logo Design with Creato

To create the perfect logo design that complies with the logo trends of 2023, look no further. Creato offers a range of tools and templates to help you create a unique and professional logo for your brand.

Whether you’re a small business owner or a big corporation, Creato has everything you need to create an on-trend logo design that will help you stand out from the competition.

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About callum

Callum is the founder of Creato, a Sydney based design agency that specialises in creating holistic brands for Aussie businesses.

With a talent for crafting memorable and effective branding solutions, Callum has built Creato into a respected and successful agency. His work has been featured in various publications, including The Huffington Post, BuzzFeed, and Entrepreneur.

If you re interested in working with Callum and Creato to bring your brand to the next level, don t hesitate to get in touch!

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