Over recent months, Australians have been splashing their money on swimming pools in their households. There may be many things at play behind this great swimming pool boom, but one thing is for sure: pool cleaning companies in Australia have their hands full!
To meet the growing demand for swimming pool cleaning services, more pool cleaning businesses are popping up in major Australian cities like Sydney, Perth and Hobart. This means that competition is on the rise and each pool cleaning company in Australia needs to do whatever it can to stand out from the crowd.
One way to do that is through visual branding. And their pool cleaning logo design is a massive part of that.
This article will cover the essential elements of a successful pool cleaning logo design Sydney. It’ll also explain why hiring a professional logo designer may be the way to go.
Elements That Make an Awesome Pool Cleaning Logo Design Sydney
What’s the first thing that comes to mind when you think of a swimming pool? For most of us, it’s likely an image of steady, blue water, green trees and a lazy afternoon on a sunny day. Not surprisingly, most pool cleaning companies use this imagery in their logos.
Designing an effective pool-cleaning logo is a mix of choosing the right colours and fonts, incorporating the right symbols and making it as creative and original as possible.
Here are some elements of a compelling pool-cleaning logo:
Colours associated with Water and Nature
Swimming pools make us think of a fun and relaxing experience. You can recreate that experience in your logo design by using a combination of dynamic, vibrant and fresh colours. Blue is a classic choice for water-related businesses, as it’s associated with cleanliness and trust. Green is another popular choice as it represents nature and it’s a very relaxing colour.
Playful and Dynamic Fonts
When we think of a swimming pool, we think of something fun – and that’s the feeling that your pool cleaning logo should evoke. Using a playful font can help you achieve this sense of enjoyment and fun.
However, using overly childlike fonts like Comic Sans can look unprofessional. For example, the Lobster font can work great for a pool cleaning business as it has a playful and friendly feel while still being professional and easy to read.
Water-related Symbols and Icons
It’s no surprise that a pool cleaning logo design should incorporate water-related symbols. It can be anything from a simple water droplet to a pool toy or diving board. Some pool cleaning logos contain simple icons, such as ocean waves, or more creative ones, such as pool goggles.
The key here is to come up with a pool-related icon that lets your customers know that you specialise in pool cleaning services at first glance. The challenge is to make it original and creative!
Many pool cleaning logos use flowing shapes related to the movement of water. Waves are a pretty standard shape, as they add a feeling of fluidity and movement to the logo. Another shape you can use is a circle, which represents the circular motion of water and gives a sense of continuity. And if you want your logo to be more creative, swooshes can be a great idea. They convey the flow of water in a sweeping and graceful way.
These shapes create a more dynamic logo and convey a sense of motion and action, which is essential for a pool cleaning business.
How to Choose the Right Designer for Your Pool Cleaning Logo?
If you want a well-designed logo for your pool cleaning business that will stand out from the sea of other pool cleaning businesses in Australia, then there’s only one way to do that: to work with a pro. Whether you choose a freelance designer or a design agency is up to you!
Now, you may be asking yourself how to choose the right designer for your business. It can indeed be a challenge! There are many great logo designers in Sydney, Australia, each with their own design ideas and expertise.
So, how do you choose one? You need to consider a few things before making the final choice:
Portfolio: Do they have a track record of working with other pool cleaning businesses? And if not, does their design style fit what you’re looking for?
Experience: How long have they been a designer? How many years of experience do they have?
Specialisation: What businesses do they mostly work with?
Design Process: Do they have a clear and proven design process? Will you be able to work closely with them during the design process of your new logo?
Final Product Specifications: Do they provide your logo in various formats? Will there be an additional cost, for example, for having your logo designed for print?
Here’s the thing: selecting the right designer for your pool cleaning logo design is crucial. Conversely, choosing the wrong designer will result in a final product that may negatively impact your marketing efforts, brand image and advertising campaigns.
That’s why it’s crucial to take a detailed look at the examples of previous logos. Before you choose your designer, explore many options to find the one who offers a price range that fits your budget, has the best designs, understands your target audience and can be flexible on their design ideas and concept.
Get the Pool Cleaning Logo You Deserve with Creato™
Investing in a memorable and strong logo is essential for building a solid brand identity and attracting clients. If you’re looking for a pool logo design service in Sydney that truly represents your business, consider working with a professional designer or logo design agency Sydney such as Creato™.
Our team at Creato™ can help you create a unique and effective logo to help your business stand out in the pool cleaning industry. Get the pool cleaning logo you deserve. Contact us for a design consultation today.