As a new business in a busy city like Sydney, you might think that investing in a professional logo design is a waste of your resources. After all, at this stage of your business, you’re focused on other things that can directly contribute to you getting more clients and making more money.
This is why many small businesses turn to business logo generators or Fiverr designers who can create a simple logo design for a tiny fee. The result? A logo they cannot use… or one that, as they’ll soon discover, will damage their reputation.
In this article, we’ll tell you why investing in professional logo design and web branding services is important – even if you’re a small company. We’ll also share with you a few handy tips on how to choose the right logo designers for your small business.
The Benefits of Investing in a Professional Logo Design as a Small Business
As a small business, investing in your brand identity and logo design can be the master key to opening the doors of many opportunities.
Especially in a city like Sydney, it’s crucial to find as many ways as possible to differentiate yourself from your competitors. And one of the best ways to do that is through a logo design that will leave a lasting impression on your future clients.
You shouldn’t underestimate the power of professional logo design services. A good logo can help you succeed in your marketing efforts and achieve your business goals. Here’s why.
A good logo design helps you become recognisable
A well-design logo isn’t just a pretty visual symbol for your freshly established business. It’s a visual representation of your brand personality and brand story. It’s a symbol that your potential customers will instantly associate with your brand.
Just think of some of the big brands. Nike’s logo isn’t just a swoosh. It reminds us of the power we have to take control of our lives. That’s what Nike stands for. And Apple’s logo? It reminds us to think differently and innovate, which is exactly what Apple stands for.
A good logo design makes you appear professional
Professional logo designs add credibility. When potential clients see that you’ve invested money in your branding, they feel they can trust you more. It shows them that you’re taking your business seriously and that it isn’t just some half-baked idea you’re pursuing as a hobby.
So if your company name logo looks like it was made by your second cousin’s nephew in Microsoft Paint, it might be time for an upgrade. A professional logo screams, “I mean business!” and makes you look like a serious company, even if you’re a one-person operation.
A creative logo design makes you stand out
No business wants to blend in. And as a small business, it’s particularly important for you not to be yet another fish in the sea. A good logo design that truly represents your brand will help you become a shark among the minnows. It can be all the difference between becoming completely forgotten and indistinguishable or unforgettable and remarkable.
Tips to Choose The Right Logo Designer for Your Business
At this point, you might be wondering how to choose the right designer for your small business. Whether you prefer to work with a freelance designer or a logo design agency Sydney, there are a few things you need to consider before hiring them.
Review Their Portfolio
Different logo designers have different styles. Before hiring one, you want to make sure that their design style aligns with what you’re looking for. If you’re going for something more minimalistic and toned down, you shouldn’t work closely with a designer that specialises in creating flashy animation-style logos.
So, before making a decision, review their portfolio of logo designs. You also want to make sure that your chosen designer has a track record of creating logos for similar companies in your industry.
Consider Their Testimonials
We always rely on other people’s opinions. It’s no different when choosing our logo designers. Before choosing your designer, read the testimonials from their past clients on their website or social media profile.
Pay attention to what people are saying about them. Are they really talented? Do they truly grasp the nature of their future clients’ brands? Were their past most successful brands and customers happy with their logo designs? You want to know these things!
Understand Their Logo Design Process
Every good designer has a logo design process they use for every single logo design project. Before you hire anyone, make sure that you fully understand that process. Usually, it goes something like this:
Understanding your business, brand and target audience.
Researching the trends in your target market and analysing your competitors’ logo designs and brands.
Designing a few initial logo design concepts for you to choose from.
Refining the concept you’ve chosen.
Delivering the final logo design.
Ask The Right Questions
If you’ve never worked closely with a professional designer, you might not really know what to pay attention to. There are many factors to consider! Here are some things you’ll want to know before hiring a designer to work on your logo design project:
➡️ The number of revisions within the project fee,
➡️ The fee for extra logo concepts, revisions and logo file types,
➡️ The elements that the logo package includes,
➡️ The project milestones and the timeline,
➡️ The expected turnaround time,
➡️ The copyright ownership,
➡️ The preferred communication method of the designer (it can be anything from an email exchange to chatting in Slack),
➡️ The prices for additional graphic design services, such as print, website design or brochure design.
A pro designer will usually prepare a contract or a scope of work document where they’ll outline the specifics of the project and its stages. But still, it’s important for you to be aware of what working with a designer or a design team truly entails. It’ll make you feel more comfortable during the hiring process.
Our Logo Designers at Creato Can Help
A creative logo design can be a significant investment, especially if you’re on a tight budget, but it’ll contribute to the success of your business in the long run. It’ll not only help you stand out from your competitors, but it’ll also make you memorable in the eyes of your potential customers.
“Creato” is an award-winning design agency in Sydney. Our team of expert logo designers have been designing logos for Australian businesses since 2015, and we know the ins and outs of the Australian market. So if you’re looking for a new logo design at an affordable price, get in touch with us.