Squarespace vs Shopify – Which One Is Best For Your Digital Store?

January 08, 2024
4 minutes

Planning to launch the digital store for your brand but confused about which content management system to opt for? If you’re trying to decide between Squarespace and Shopify for your website, this guide is for you. These two platforms are popular but serve different purposes, and knowing which one fits your needs is essential.

Squarespace, owning a 3% market share in CMS, is ideal for creating a visually appealing, easy-to-manage website. It’s popular among artists, bloggers, and small businesses for its simple design tools and attractive templates.

On the other hand, Shopify, owning a 25% market share of the global e-commerce platform, is tailored for e-commerce, offering robust features for online stores, including inventory management and payment processing. It’s best suited for businesses focused primarily on online sales.

Whether you need a stunning website or a functional online store, understanding the strengths of Squarespace and Shopify is key to making the right choice, and no better expert website designer at Creato can explain! Our web design experts in Sydney have developed websites for numerous brands and businesses from different industries, portraying their messages and values, and most of these websites have secured top-ranking positions amongst the competitors.

As expert web designers explain, the details in this guide compare features, ease of use, and pricing to help you decide which platform aligns better with your website goals. Scroll down to know more!

Overview of Shopify


Shopify is a leading e-commerce platform that simplifies online business for companies of all sizes. As a user-friendly, subscription-based software-as-a-service (SaaS), merchants can build, manage, and grow their online stores efficiently.

  • The platform is known for its ease of use, featuring drag-and-drop tools and customisable themes that require no coding skills.
  • It’s exceptionally versatile, enabling sales through online stores, social media, other websites, and in-person with its integrated point-of-sale (POS) system.
  • Shopify’s scalable nature suits new and established businesses, providing a reliable infrastructure for high-traffic volumes.
  • Its global reach is enhanced by features like multi-currency support and language translations, catering to a worldwide customer base.

The platform offers subscription plans, starting at INR 1,994 per month, with a “Starter” plan at INR 20 per month for basic selling needs. Additionally, Shopify boasts a thriving community and a commitment to innovation, regularly updating features to stay ahead in the dynamic world of online commerce. This makes Shopify an ideal choice for anyone looking to start or expand their online retail presence.

Overview of Squarespace


Squarespace is an all-in-one website builder and hosting platform renowned for its simplicity and elegance, making it an ideal choice for individuals and small businesses.

Launched in 2003, it has evolved from a blog hosting service to a comprehensive solution for building professional-looking websites without requiring any coding knowledge. Its intuitive drag-and-drop interface and a wide array of award-winning templates cater particularly to creative professionals like designers, artists, and photographers.

Squarespace stands out for its responsive web design options, e-commerce capabilities, and a suite of marketing tools, including SEO solutions, email marketing, and social media integrations. The beginner-friendly platform offers mobile-responsive templates and an all-encompassing toolkit for website creation and management.

However, it does have limitations in terms of customisation and might be pricier than some alternatives. Ideal for those who prioritise design and ease of use, Squarespace helps users create distinctive online presences without delving into complex technicalities.

Difference Between Squarespace and Shopify 

Aspect Squarespace Shopify
Pricing Offers a range of plans, generally more affordable, with less focus on e-commerce tools. It is more expensive but provides a comprehensive suite of e-commerce tools.
E-commerce Capabilities Basic e-commerce functionalities in lower-tier plans, suitable for light online selling. Extensive e-commerce features even in basic plans, are ideal for long-term online retail.
Content Management Strong focus on content with striking templates and user-friendly coding but limited marketing/SEO integrations. Adequate tools for content management, enhanced by numerous integrations.
Design Wide range of templates and advanced options for high-quality visual content. Professional design tools but less extensive template options compared to Squarespace.
Apps and Integrations Limited integrations and extensions, but allows custom-coded solutions. Expansive app marketplace with a wide array of integrations for various needs.
Core Focus and Functionality Catered to various websites, ideal for showcasing work or services with beautiful templates. Dedicated e-commerce platform with robust tools for online store management.
Strengths Excellent for creating visually appealing sites, intuitive interfaces, and affordable for basic sites. Comprehensive e-commerce tools, scalable for large catalogues, lower transaction fees.
Weaknesses Limited customisation and e-commerce features, higher transaction fees. Less intuitive design options for beginners, steeper learning curve, and higher subscription costs.


Consider what you need when deciding between Shopify and Squarespace for your website. If you plan to sell many products online, Shopify is a great choice. It has many tools to help you with online selling and lets you customise your store.

On the other hand, if you want a website that’s easy to make and looks nice, Squarespace might be better for you. It’s great for people who aren’t tech-savvy but still want a beautiful website, like artists or small business owners.

Both Shopify and Squarespace are good, but they do different things. The most important thing is to pick the one that fits what you want to do with your website.

Expert web designers at Creato analyse how much you want to spend, what your website needs to do, and how you want it to look, and suggest the best website design platform that aligns with your needs and preferences.

Connect with expert web designers at Creato now to know more!

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Callum is the founder of Creato, a Sydney based design agency that specialises in creating holistic brands for Aussie businesses.

With a talent for crafting memorable and effective branding solutions, Callum has built Creato into a respected and successful agency. His work has been featured in various publications, including The Huffington Post, BuzzFeed, and Entrepreneur.

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