Lost Website Traffic? Here are 5 Ways You Could be Driving Customers Away
If your customers are leaving your website quickly, there may be something wrong with how your content is being delivered.
While you may have worked diligently to create the perfect layout and have a wonderful product to sell, you could be missing out on sales and prospects if your website is not user-friendly.
So how do I fix this?!
Below are the top 5 ways you could be driving customers away from your website.
If your website loads as fast as it took for dial-up modems to connect with America Online, you might be in store for some serious trouble. The Internet is fast paced and so are its users. Visitors grow increasingly impatient if a website takes longer than a few seconds to load.
- Excessive Pages
If you have ever visited a blog or gossip site, you will notice that you are often required to click past multiple pages to view a photo and short amount of text. The site will instruct you to keep clicking for more instead of loading all of the items on a single page. There are few blogs that will give you the option of loading all content onto a single page. These websites are typically loaded with advertisements, videos, and images which makes navigation extremely frustrating for the Internet user.
- Pop ups
Popups used to be fairly tolerable in the past but now they can just be plain aggravating for the time-sensitive Web surfer. Today, a website visitor may see any type of popup from those directing them to social media sites, to unwanted advertisements, registration forms, and surveys. If not done appropriately, popups can be viewed as invasive while slowing down the websites loading time. Since popups climb the list as one of the top 5 ways you could be driving customers away, remember that Internet users will generally do all that they can to set up pop-up blockers for content they do not want to see.
- Poor formatting and browser errors
If you notice that your website has a high drop rate, it could be due to the fact that it is not formatted to accommodate the most up to date browsers being frequented by Internet users. Also, if your website design is flat, boring, and still back in the 2000s, it may be time to consider an upgrade to keep up with the latest design trends.
- Difficult Navigation.
Again, the Internet is high-speed and users want to find exactly what they are looking for quickly. Review your navigation settings and menus to ensure that your visitors can search for and locate the topics that are important to them.
The above include just sampling of the top ways you could be driving customers away from your website. The holistic list is actually rather extensive however, by making some changes to the issues listed, you may be able to improve the performance of your site and ensure that your visitors are getting the best experience possible.
If you find that visitors are not spending a decent amount of time on each page, you should also ensure that your content, including keywords, is relevant to what Internet users are searching for and the purpose of your website. Overall, your website should deliver a clean, professional presentation that is seamless, easy to navigate and informative.
Be sure to view the 2017 website design trends where we discuss what you can expect to see in the upcoming year