WooCommerce vs Magento: Which Is The Best eCommerce Platform?

December 28, 2023
4 minutes

Are you tired of your existing e-commerce platform and looking to shift your website to a different platform? Or, are you looking for the best -e-commerce platform to host your website?

E-commerce platforms have reshaped the business landscape in several ways, easing global reach ease by eliminating geographical barriers and allowing businesses to reach customers worldwide without physical storefronts.

With the e-commerce industry rapidly growing, multiple e-commerce platforms have been launched, such as Magento, WooCommerce, Shopify, Big Commerce, Prestashop, Wix, and Open Cart. The basic difference in all these platforms is the ease of use, scalability, cost-effectiveness, customisation options, and overall performance, which impact a business’s success.

Unravelling the hype of the most used e-commerce web design platforms, Magento and WooCommerce are the market leaders, with an increasing share in the global e-commerce market. In this blog below, Web design Sydney experts at Creato have detailed the difference between WooCommerce and Magento, revealing their market share, performance, usability and scalability.

Let’s explore the details below!

What is WooCommerce?

WooCommerce, established as WooThemes in 2008 and later acquired by Automattic, the parent company of WordPress, is an e-commerce platform. Launched in 2011, it quickly gained traction due to its integration with WordPress and its free, user-friendly nature. Presently, it’s employed by over 3.9 million websites and has been downloaded more than 39 million times.

This open-source software facilitates the creation of online stores on WordPress websites. It offers a plethora of themes and plugins, enabling users to personalise their stores according to their preferences. Its versatility caters to diverse businesses, including retail, food, bookstores, and charity organisations.

Being free and user-friendly, WooCommerce requires no specialised technical skills, making it accessible to a wide audience.

WooCommerce Key features

WooCommerce is free to set up and offers all the essential features an online store might need, including:-

  • Average page load time of 776 ms.
  • Strong SEO features.
  • Advanced security features.
  • Nearly 10,000 free and paid WordPress themes.
  • Nearly 60,000 free and paid extensions.
  • A library of support resources.

WooCommerce is a free WordPress plugin. However, to use it, you’ll need a self-hosted WordPress site. This means you’ll have to pay for your domain name, web hosting provider, SSL certificate and WordPress theme.

What is Magento? 

Magento is a popular e-commerce platform for its user-friendly nature and customisation options. Users can personalise online stores using this open-source technology without sacrificing the shopping experience. Offering a range of helpful tools like marketing features and catalogue management, Magento suits businesses of all sizes, from small ventures to larger enterprises. Magento’s strength lies in its ability to adapt as businesses grow, providing both a free version and a feature-rich Commerce edition.

While it’s easy for beginners, handling many customers might make it more complex over time. Adobe acquired Magento in 2018, which is now operating within Adobe’s Commerce Cloud suite. This integration enhances eCommerce by merging Magento’s strengths into Adobe’s broader digital services.

Although Magento remains an independent platform, it’s now part of Adobe’s eCommerce and digital experience offerings, presenting users with an extensive array of tools under Adobe’s portfolio.

Magento Key features

When setting up a Magento store, you’ll need a web hosting provider (a company that helps with website creation on the internet). Magento offers its users key features:

  • Marketing tools to improve conversion.
  • Mobile commerce.
  • Multi-store management tools.
  • SEO features.
  • Catalogue management tools.
  • International customer support.

WooCommerce vs Magento 

Criteria WooCommerce Magento
Starting Price Free Free
Design and Themes Access to WordPress themes Variety of themes (paid and free)
Discounts & Promo Codes Create promo codes tied to product IDs Create rules for the price, cart discounts, multiple promo codes
SEO Tools WordPress SEO extensions available SEO included by default
Add-ons & Extensions 400+ extensions (free & paid) Nearly 4,000 extensions available
Security Depends on hosting; has SSL support Dedicated security patches, SSL available
Customer Support Lacks live chat; has documentation Community forum; premium plans offer support
Web Hosting Find your own host Self-hosted (Premium plans include hosting)
Scalability Supports unlimited products Varies on Commerce & Open Source versions
Ease of Use Beginner-friendly (Built on WordPress) Geared towards developers
Speed & Performance Varies based on the setup Varies based on setup
Extensibility Thousands of plugins, relatively affordable Thousands of extensions, but can be pricey
Marketing & SEO Built-in blogging; plugins available Extensions available; advanced tools in Enterprise
Pricing Free (premium Commerce version available) Free

WooCommerce, integrated with WordPress, suits beginners with its simplicity and availability. In contrast, Magento is robust and ideal for larger e-commerce operations but might require technical skills.

Both support major payment gateways, have extensive extensions and require proactive security measures. WooCommerce is more user-friendly, whereas Magento offers advanced features for scaling and marketing but might be more complex to set up.

WooCommerce vs Magento: 2023 Updates

Both Magento and WooCommerce have had significant updates in recent years that have changed how they work.

The major update for Magento was Adobe’s acquisition of the company and becoming its parent company in April 2021.

Here are some major 2023 updates for both WooCommerce and Magento/Adobe Commerce that may be worth your attention if you’re running a WooCommerce or Magento store.

WooCommerce 2023 Updates

  • WooCommerce 7.0 released
  • WooCommerce Filter UI updates
  • Product search is now a variation of the WordPress core search block
  • Cart & Checkout Blocks
  • Multichannel Marketing Experience (Beta)

Magento 2023 Updates

  • Adobe Commerce 2.4.5 Release Notes
  • Additional security enhancements
  • Platform enhancements
  • Composer dependency updates
  • Performance and scalability enhancements
  • Price indexer optimisation

WooCommerce vs Magento: Best eCommerce Platform for Your Online Store

The battle between WooCommerce vs Magento is the biggest eCommerce platform showdown in the world.

Magento and WooCommerce are popular among eCommerce store owners, but some key differences can help you decide which is better for your online business.

At Creato, we’re dedicated to providing our clients with the best web design service. Since Creato works closely with several domains, hosting service providers and website design briefs, we can always recommend the most suitable option for your website.

If you’re looking for an expert team of web designers in Australia, contact us.

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About callum

Callum is the founder of Creato, a Sydney based design agency that specialises in creating holistic brands for Aussie businesses.

With a talent for crafting memorable and effective branding solutions, Callum has built Creato into a respected and successful agency. His work has been featured in various publications, including The Huffington Post, BuzzFeed, and Entrepreneur.

If you re interested in working with Callum and Creato to bring your brand to the next level, don t hesitate to get in touch!