Hilti Australia sought Creato’s expertise for brochure design, advertising, and product design assistance. The objective was to create materials that were not only visually striking but also practical, conveying messages effectively to their target market within the parameters of Hilti’s established brand guidelines.
Problem
Hilti needed designs that directly communicated with their professional clientele, reflecting brand consistency and adhering to fast-paced market demands.
Solution
Creato produced a series of designs that harmonised with Hilti’s brand ethos. These designs for brochures and advertisements effectively engaged Hilti’s professional audience, blending visual appeal with informative content. Additionally, product design assistance ensured that new concepts remained true to Hilti’s brand reputation and customer expectations.
The Creato Process — Engineered for Hilti
1
Identify Needs
Grasping Hilti’s product and marketing goals
Staying true to Hilti’s brand guidelines
Defining precise project parameters
2
Research Insights
Analysing trends in the construction and manufacturing sectors
Reviewing Hilti’s historical marketing materials
Surveying competitor marketing tactics
3
Design Blueprint
Conceptualising designs in line with Hilti’s identity
Drafting prototypes for brochures and ads
Formulating innovative product design ideas
4
Develop Prototype
Producing samples for marketing materials
User feedback-driven testing of design concepts
Refining product design features
5
Evaluate & Refine
Collecting feedback from Hilti’s team
Iterative design enhancements
Upholding Hilti’s brand standards throughout
6
Finalise Solution
Completing all design aspects
Guaranteeing quality and consistency with the brand
Readying for production and market introduction
7
Deliver & Support
Handing over the final design suite
Continued support for marketing implementation
Assessing market response and impact
Stakeholder Collaboration
In-depth engagement with Hilti’s marketing team was essential, involving detailed briefings and strategy sessions, ensuring the designs met their extensive marketing and branding needs.
Competitive Market Analysis
A thorough analysis of competitor products and advertising was performed. This provided insights into market positioning and strategies to distinguish Hilti’s offerings in a competitive field.
Strategic Outcomes
Targeted Professional Branding:
The designs effectively reached Hilti’s professional audience, reinforcing the brand’s stronghold in its industries.
Effective Marketing Materials:
Brochures and ads were devised to clearly
articulate product benefits, in harmony with Hilti’s brand voice.
Innovative Product Appeal:
Assisting in product design, Creato contributed to concepts that were both forward-thinking and consistent with Hilti’s high standards.
Unified Brand Experience:
All design elements worked cohesively to maintain Hilti’s brand integrity, offering a professional and
consistent user experience.
Visit Website:
hilti.com.au
