Sevigne, at its inception, sought Creato’s expertise to launch a lingerie line that stood out for its minimalism and inclusivity. Tasked with encapsulating Sevigne’s ethos, Creato was instrumental in developing the brand’s identity, from logo design to web presence, and crafting a Lookbook that would mark Sevigne’s expansion into the Canadian market.
Problem
As a new brand entering the market, Sevigne needed comprehensive brand development — from creating a unique logo and harmonious colour schemes to selecting fonts and building an attractive eCommerce presence. An additional challenge was creating a Lookbook that mirrored Sevigne’s refined aesthetic and values for international retailer distribution.
Solution
Creato provided an all-encompassing branding solution that captured Sevigne’s essence of elegance and empowerment. This effort culminated in a unique logo, a user-friendly eCommerce website hosted on Shopify, and engaging graphic designs. The Canadian-market-focused Lookbook showcased Sevigne’s lingerie, celebrating the natural confidence and elegance of its wearers.
The Creato Process — Design Excellence
1
Identify Needs
Engaged in-depth with Natalie and Mirela
Defined Sevigne’s brand essence and strategic market position
Established a comprehensive brand and eCommerce web design strategy
2
Research Insights
Analysed the lingerie market deeply
Identified trends compatible with Sevigne’s minimalist ethos
Assessed competitors to secure a unique niche for Sevigne
3
Design Blueprint
Formulated a sophisticated logo and brand identity
Developed a compelling Shopify website that reflects Sevigne’s core values
Generated graphic design elements that exude simplicity and elegance
4
Develop Prototype
Constructed a prototype for the Shopify site and graphic designs
Evaluated design coherence and user interaction
Iterated designs based on comprehensive feedback
5
Evaluate & Refine
Sought ongoing input from Sevigne to refine the brand’s presentation
Optimised web and graphic designs for maximum effect
Finalised branding components to appeal to the intended audience
6
Finalise Solution
Rolled out Sevigne’s brand identity with a unified digital presence
Produced marketing materials, including a tailored look book
Positioned Sevigne for an impactful market debut
7
Deliver & Support
Delivered a full suite of branding and eCommerce solutions
Offered continual design and marketing assistance
Monitored brand performance and facilitated Sevigne’s market growth
Stakeholder Collaboration
Extensive discussions and strategy sessions with Sevigne’s founders ensured that Creato fully embraced and executed the brand’s vision, leading to a partnership that deeply understood and celebrated feminine elegance and empowerment.
Competitive Market Analysis
Creato’s comprehensive analysis of the lingerie industry highlighted opportunities for Sevigne to differentiate itself by focusing on minimalism, quality, and inclusivity, setting a new standard in a competitive landscape.
Strategic Outcomes
Targeted Professional Branding:
Sevigne’s branding strategy effectively communicates its dedication to beauty and inclusivity, resonating strongly with its audience.
Effective Web Design:
The Shopify-based website acts as a central hub for Sevigne, providing a seamless browsing experience that aligns with the brand’s minimalist philosophy.
Innovative Product Showcase:
Through the look book and digital platforms, Sevigne’s distinct products are vividly presented, fostering customer engagement and curiosity.
Market Differentiation:
Emphasising a minimalist approach, exceptional quality, and inclusivity, Sevigne redefines contemporary lingerie for today’s woman.
