A Brand Guideline is an incredibly helpful document that contains everything about the brand, from A-toZ. This includes:
1. Logo Design: primary and secondary logos, the logomark, colour pairing, minimum size, placement, background usage, unacceptable usage.
2. Colour Palette: primary and secondary colours, call-to-action colours, unacceptable usage.
3. Typography: primary and secondary typefaces, headline, subheading and body text, examples.
4. Brand Applications: print design, poster design, business card design, email signature design, etc.
To view examples of our brand guidelines contact us