Why Do You Need a Great Logo for Your Business?
Think of a famous brand for a second. Do you think about their name in text form? Or do you think about their logo? When we say McDonald’s, what comes to mind? We bet that you don’t even have to see the entire letter ‘M’ to recognize that it’s the McDonald logo that you are looking at.
It’s nothing but a color scheme, choice of text face, and a sprinkle of ingenuity. That’s the power of a great logo design and that’s why it is essential to anyone trying to create a brand. Just one look at it and immediately, people recognize the value you bring into their lives.
So, why do you need a great logo for your business? Here are a few more reasons to convince you to go get one made NOW!
It’s All About Your Identity
Your logo design should be one of your first considerations as you start your brand. It’s also one of the first considerations companies should have if they want to rebrand or create a new identity.
Why? Because through a logo, you express who you are no matter if you are a sole proprietorship, in a partnership, or a corporation. It’s part of the process of creating an identity.
You’d be surprised as to how much information a great logo design can express about your brand. Your vision and mission, core values, theme, products, services, etc. it’s a fun process actually and your options are endless given that you hire someone who’s creative enough and has boundless imagination.
Also, it starts with YOU. What do you want your logo to say? Oftentimes, what your logo looks like gets considered last. It can be minimalistic and it can also scream your brand, it’s up to you and if you hire a designer.
Your logo is YOU. Your logo is YOUR BRAND. It’s the first image you can embed on your target market’s mind so think deeply about it. Most of the time, you already know what you want and just have a hard time articulating it. That’s why you hire a good designer to execute it for you.
Rise up Above the Crowd
So you’ve created a logo, you’ve created a symbol of your brand’s identity, and you’re satisfied with it. As you get ready to sell your products and services your logo is the first thing that should grab people’s attention.
Your logo is the first of a multi-step process of eventually forging brand loyalty for your customer or clients. Once people’s attention is grabbed, their interests will be piqued and as they (hopefully) avail of what you got to offer, your logo is one of the primary things that will stick to their minds.
Also, as you share your brand with your logo, it will little by little be ingrained in the minds of your target market too. Aside from grabbing attention and creating a good first impression, a logo can also be what’s memorable for your brand. It’s the ultimate marketing tool.
And if you’re logo stands out, you will stand out above a sea of competitors because trust us, you will have competitors. Most of the time, a good logo really goes a long way and creates loyal customers in the long run.
It will Make Your Brand Omnipresent
A logo is economic literally and figuratively. It doesn’t take that much space to put it on your merchandise or flyers that you can then distribute for the public to see. It is simple enough that you can easily integrate it into your marketing campaigns and make your brand well, omnipresent.
It can be in any form of media and the rise of digital advertising today just helps your cause further. Plus, consumers are so used to seeing logos nowadays that they readily expect it from any brand. This is why if you want to start a new business or venture you got to have a good logo made for you. You just won’t cut it without one.
Another thing is that people have very short attention spans today compared to decades ago. You need to be as creative and straightforward as possible with your campaigns to grab their attention. What’s more simplistic than a logo?
Get Viral or Get Ahead of Your Competition
Because of social media and the internet, the way things are marketed nowadays has completely changed. Now, brands have the chance to go viral even with a simple image on the internet.
If you’re creative enough with your logo then maybe your logo can take you to places you’d never expect it would. We’re not even talking about designing a viral logo deliberately. Just design one with your vision for your brand in mind and you’ll get there.
A simple logo can get shared thousands of times online and then you’ll have your audience afterward. Facebook, Twitter, and Instagram are just some of the few that you can target. Also, logo designs are a great way to test the waters online if your brand works or not.
You can possibly get a huge piece of the pie from your competition if you do it right just through a catchy and creative logo design.
Will Help Your Business Grow
A good logo apart from reeling in a lot of customers and making them loyal can take your brand to greater heights. It can usher your company to an international level and make your brand as well as your products and services memorable on a much larger scale than what you’ve imagined it can be.
Of course, it will all depend on what you aspire to become but a logo can be associated with an advocacy or a cause that will help elevate your brand to a whole new level.
That’s what a great logo design can do, it can be flexible enough to accommodate a multidimensional meaning and transform your brand into something else even if you didn’t plan it in the beginning.
Your logo can take you worldwide if you want it to and help your business last for a very long time.