The Best Fonts for Logos to Make Your Logo Design Stand Out

April 13, 2023
5 minutes

Choosing the right font for your logo design and branding is essential. Logo fonts, or typefaces, help convey the personality and values of your brand, create consistency across all visual materials, impact readability, and help you create a unique brand identity.

Different logo fonts evoke different emotions, so it’s essential to choose a logo font that goes with the overall vibe of your brand. What’s more, you need to choose a professional logo font that is legible in both large and small sizes and on different backgrounds, as you’ll use it everywhere.

In this article, we’ll share with you some of the best fonts for logos to help you choose the ones that best express your brand identity.

Types of Fonts for Logos

Let’s start by briefly categorizing logo fonts. The main types of fonts for logos are:

  • – Serif Fonts
  • – Sans Serif Fonts
  • – Slab Serif Logo Fonts
  • – Script Fonts, which are cursive logo fonts, decorative fonts, and handwritten fonts

There are also custom fonts, which are fonts designed specifically for the needs of one brand. These typefaces tend to be protected by copyright, preventing other brands from using them and reinforcing the brand’s uniqueness.

5 Best Serif Fonts for Logos

Serif fonts are often seen as traditional, formal, and elegant. They’re typically used in print. The decorative flourishes on the letters in serif fonts improve readability when used in longer texts. The elegance and sophistication of these logo fonts communicate a sense of professionalism and authority.

Here are 5 best serif fonts for your logo design project:

1. Baskerville

This classic and elegant logo font is characterized by sharp, clean lines and high contrast between thick and thin strokes, which give it a timeless and sophisticated look.

2. Times New Roman

This is one of the most widely recognized and used serif typefaces. It’s known for its readability and is a popular choice for books, reports, and other documents.

3. Garamond

This classic and refined logo font is known for its elegance and readability. It’s characterized by its thin and delicate strokes, which give it a timeless and sophisticated look.

4. Georgia

This is a versatile serif typeface designed specifically for use on the web and characterized by its tall x-height and open apertures, which help improve its legibility on screens.

5. Bodoni

Thick and thin strokes and clean lines characterize this contemporary typeface. This serif typeface is often used in high-end logo designs to convey a sense of sophistication.

5 Best Sans Serif Fonts for Logos

Sans serif fonts are minimalistic, clean, and modern. These statement fonts are typically used on screens. The lack of decorative flourishes in sans serif typefaces makes them easier to read, and the clean lines convey a sense of simplicity and clarity.

These are the 5 best sans-serif logo fonts for your logo design:

1. Helvetica

This sans serif typeface is one of the most popular logo fonts in the world. It’s a versatile logo font known for its simplicity, clarity, and readability.

2. Gotham

A modern logo font characterized by its clean lines, sharp corners, and square geometric shapes. It’s a versatile font that can be used in a modern logo design.

3. Proxima Nova

A clean logo font is a popular choice for logos due to its modern look and feel. This display font is characterized by its clean lines, round shapes, and spacious letterforms.

4. Lato

Lato is a humanist sans serif font known for its clean, modern, and professional look. This logo font has a rounded, friendly appearance, which makes it one of the most popular sans serif fonts for modern brands that require a warm and approachable feel.

5. Roboto

Roboto belongs to modern sans serif typefaces with excellent versatility and readability. This makes it a suitable font for expressing your modern-look brand personality.

10 Perfect Logo Font Combinations You Should Try

Here are some perfect font pairs to try out for your logo design. When you combine logo fonts into font combinations, always choose your main font. Different fonts have different font styles, so not every font pairing will look good.

Let’s take a look at some of the best font combinations:

1. Futura Bold & Souvenir

This combination creates a bold, modern look that is perfect for tech and fashion brands.

2. Rockwell Bold & Bembo

The pairing of a bold, geometric typeface with a more traditional serif font creates a balanced and classic look.

3. Helvetica Neue & Garamond

This combination of two classic fonts creates a modern and sophisticated look.

4. Super Grotesk & Minion Pro

This logo design font combination creates a high-contrast modern, and classic look.

5. Montserrat & Courier New

This combination creates a modern, clean look that is perfect for minimalistic designs.

6. Playfair Display & Source Sans Pro

This logo design font pairing a classic serif font with a modern sans serif font creates a balanced and sophisticated look.

7. Amatic SC & Josefin Sans

This font combination creates a playful and fun look, perfect for children’s brands.

8. Century Gothic & PT Serif

This pairing of a geometric sans-serif font with a classic serif font creates a modern yet timeless look.

9. Raleway & Lusitana

This combination of multiple fonts creates a clean, sophisticated look that is perfect for minimalistic designs.

10. Source Sans Pro & Times New Roman

This pairing of a modern sans serif font with a classic serif font creates a balanced and timeless look.

4 Tips for Choosing the Perfect Fonts for Your Logo Design

Choosing the perfect logo font can be challenging, but it’s a crucial step in designing a logo that matches your brand personality.

Here are 4 tips to follow when selecting the best logo fonts for your logo design.

1. Define your brand identity

Before choosing a font for your logo, you must clearly define your brand personality, values, and target audience. Your font needs to reflect all that. Is your brand personality playful, serious, or luxurious? Different font styles and font pairs express different messages.

2. Consider readability

The font you choose for your logo should be not only visually appealing but also easy to read. Some logo fonts, such as handwritten or cursive fonts, can be difficult to read in certain situations, so make sure to test your chosen fonts in various contexts to ensure readability.

3. Decide how many fonts to choose

Wondering how many fonts should you choose? Typically, you’ll need one font for the text, one for titles and headlines, and one decorative font for accents.

Sans serifs are best for longer text, while a bold typeface like League Spartan is a great choice for headlines and titles.

4. Choose a font family

Font families are groups of related fonts that share similar characteristics. Choosing a font family can help ensure consistency across different marketing materials.

Plus, you won’t have to worry about choosing the perfect font combination for your brand identity, as you’ll be able to play around with the different font styles that the font family offers.

Ready to Design a Logo with Creato?

At Creato, we know how to choose the perfect logo fonts for your logo design that will express your brand personality. We expertly mix and match sans serif typefaces with serif logo fonts. We even throw in an occasional script font whenever it fits your overall brand vibe.

So, if you’re looking for a professional logo design service to help you create the perfect logo for your brand, look no further than Creato. Get in touch with us.

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About callum

Callum is the founder of Creato, a Sydney based design agency that specialises in creating holistic brands for Aussie businesses.

With a talent for crafting memorable and effective branding solutions, Callum has built Creato into a respected and successful agency. His work has been featured in various publications, including The Huffington Post, BuzzFeed, and Entrepreneur.

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