Wix vs. WordPress – Choosing the Right Platform for Your Website

January 01, 2024
5 minutes

In the growing digital era, according to a Forbes report around 71% of businesses have a website in 2023, an online presence is essential for businesses, bloggers, or individuals, and choosing the right platform is the key to outshining the competitive digital landscape. Since your website serves as your brand’s digital face, selecting a platform that aligns with your specific goals and requirements is imperative.

Two prominent contenders in the world of website creation are Wix and WordPress, each with its own set of benefits, functionalities, and limitations. Wix is user-friendly with a simple drag-and-drop builder, ideal for beginners and smaller websites. WordPress offers extensive customisation, flexibility, and scalability, making it suitable for more complex and diverse website needs but with a steeper learning curve.

Since both these platforms are almost similar, finding the best option for your business can be challenging, and this is where experts of Creato, A Leading web design agency in Sydney will play a significant role. We at Creato have been designing websites for 5+ years, offering customised website design services for construction, healthcare, real estate, fitness, clothing, fashion, and many others.

Most website-building platforms provide ready-to-install templates. However, our team at Creato opts for customised Wix and WordPress templates, which enhance online conversions, build trust and credibility, and help gain a competitive edge over template-based solutions.

Let’s get into the intricacies of Wix and WordPress, exploring their key features and attributes to understand which platform best suits your unique needs. Scroll down to know more!

Wix vs WordPress – A Quick Glance 

Category Wix WordPress Winner
Cost $16/Month to $159/Month $8/Month to $45/Month WordPress
Drag and Drop Interface Yes Yes Draw
Storage Space 3 GB to 50 GB 1 GB to 50 GB – Depends on host Wix
Free Themes/Templates Yes (800+ free templates) Yes (provides around 11,675 free themes) WordPress
Custom Domain Yes, provided with a free plan. Provides free domain for one year. Wix
Free SSL Certificate Yes Yes Draw
Ease of Use Simple, with step-by-step instructions. Dashboards with multiple plug-ins installed can be difficult. Core elements are easy to understand. Wix
Page Builders Laggy website builder makes swapping between elements slow. Gutenberg blog editor is simple, and multiple third-party choices are available. WordPress
Customisation Elements can be tweaked, but adding CSS will cost additional fees. Provide a plethora of plugins and themes to make customisation easy and the ability to add CSS for ultimate control. WordPress
E-commerce It allows adding products in the free version but demands a plan upgrade to collect payment. The wooCommerce plugin is available for e-commerce. Draw
Third-party Extensions 300+ free tools on the Wix App Market 59,000+ free plugins WordPress
Blogging Supports blog post templates and layouts Flexible block editor, native commenting system WordPress
SEO Basic SEO tools, Wix SEO Wiz tool Advanced SEO tools and SEO plugins option available for free. WordPress
Customer Support 24/7 customer support team, Wix Help Center Customer support from the hosting provider, forums and helpful documentation. Wix
Security Built-in updates and other security measures Depending on the web hosting, many security plugins are available. Draw

Additional Details about Wix and WordPress

User-Friendliness And Learning Curve 

Wix is beginner-friendly with its intuitive drag-and-drop interface, making it ideal for those without coding experience. It excels in straightforward content creation but has limitations for advanced customisation.

On the other hand, WordPress offers more flexibility and control but comes with a steeper learning curve. It suits users with some technical knowledge or a willingness to learn. WordPress requires selecting a hosting provider, while Wix integrates hosting.

WordPress offers more portability and control over domain and email hosting. Both platforms have backup options, but Wix’s free plan has more limitations than wordpress.com’s functional free tier.

Customisation and Design

  • Themes and Templates: WordPress offers many free and premium themes catering to diverse website styles. Wix has a smaller template collection but focuses on visually appealing designs.
  • Template Customisation: WordPress themes often allow for extensive customisation of colours, fonts, layouts, and widgets. Wix provides visual customisation within its structured editor.
  • Custom Coding Flexibility: WordPress excels in custom coding, enabling complete control over design and functionality with custom CSS, JavaScript, and child themes. Wix has limited custom coding options.
  • Direct HTML/CSS Modification: WordPress permits direct HTML/CSS editing, while Wix provides an HTML editor, though it’s less code-centric.
  • Mobile Responsiveness: Both platforms prioritise mobile responsiveness.

SEO Capabilities

  • Built-in Features: Wix offers basic SEO tools, while WordPress provides more built-in features. Wix has a guided setup with beginner-friendly features, while WordPress requires more manual configuration.
  • Overall SEO Capabilities: WordPress leads with powerful SEO plugins like Yoast SEO and Rank Math, offering advanced tools for keyword research, content optimisation, and technical SEO. Wix lacks advanced features but suits beginners.
  • E-commerce: Both platforms support e-commerce, but WordPress offers more flexibility with plugins like WooCommerce.
  • Social Media Integration: Both allow social media integration, with WordPress having a slight edge due to its extensive plugin library.
  • Blogging: WordPress excels in blogging with dedicated features and SEO optimisation tools. Wix has blogging capabilities but is less robust.
  • Plugin Repository: WordPress boasts a vast plugin repository, while Wix’s App Market is more petite and focuses more on design elements.
  • App/Plugin Quality Control: WordPress has a larger community and stricter plugin review, leading to higher quality plugins.
  • Website Speed: Wix websites are generally faster due to optimised infrastructure. WordPress can be fast but may slow down with excessive plugins. Choose wisely for optimal speed.

Wix and WordPress Pricing Plans 

Plan Name  Monthly Cost on Annual Plan Best For 
Free $0 Testing purpose
Light $15 For personal site
Core $30 Entrepreneurs and small businesses
Business $44 SME’s planning to expand their site or web presence
Business Elite $179 High-traffic content websites or businesses
Enterprise Request a Call Larger e-commerce businesses with significant sales volume


WordPress Plan Name  Monthly Cost on Annual Plan Best For 
Free $0 Personal use
Personal $4 Monthly, billed yearly Personal use
Premium $8 Monthly, billed yearly Freelancers
Business $25 Monthly, billed yearly Small businesses
Commerce $45 Monthly, billed yearly Online stores

Expert’s Advice for Choosing the Right Platform  

The decision between WordPress and Wix is less of a personal choice and depends more on your business’s needs and preferences.

Wix offers a user-friendly interface and a straightforward website-building experience, demanding no technical expertise. It comes with a pre-packaged website kit, ideal for small businesses and individuals looking for an easy and hassle-free way to establish their online presence.

On the other hand, WordPress stands out as a highly customisable platform, providing tools to create a unique and tailored website. It’s more like a blank canvas, which you can design according to your business needs but requires more effort and time to learn. Therefore, WordPress is an ideal platform if you want complete control over your website’s design and functionality.

We at Creato opt for a holistic approach to website design, creating platforms for both businesses and target audiences. We aim to provide a user-friendly website, keeping visitors in mind and making it easy for them to navigate, find information, and engage with the content or services offered by the business.

Our websites are known for intuitive navigation, clear organisation and responsive design for various devices, ensuring maximum business conversions.

Connect with our team of experts now to know more!

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About callum

Callum is the founder of Creato, a Sydney based design agency that specialises in creating holistic brands for Aussie businesses.

With a talent for crafting memorable and effective branding solutions, Callum has built Creato into a respected and successful agency. His work has been featured in various publications, including The Huffington Post, BuzzFeed, and Entrepreneur.

If you re interested in working with Callum and Creato to bring your brand to the next level, don t hesitate to get in touch!