Case Study

Hilti

Founded in 1941, Hilti is a renowned global company with 32,000 employees worldwide,  specialising in products for construction, building maintenance, energy, and manufacturing industries, focusing on the professional end-user.

Year

2020-23

Client

Hilti

Project Type

Brochure, Advertising, Product  Design Assistance

Hilti Australia sought Creato’s expertise for  brochure design, advertising, and product design assistance. The objective was to create materials that were not only visually striking but also practical, conveying messages effectively to their target market within the parameters of Hilti’s established  brand guidelines.

Problem

Hilti needed designs that directly  communicated with their professional clientele,  reflecting brand consistency and adhering to fast-paced market demands.

Solution

Creato produced a series of designs that harmonised with Hilti’s brand ethos. These designs for brochures  and advertisements effectively engaged Hilti’s professional audience, blending visual appeal with informative content. Additionally, product design assistance ensured that new concepts remained true  to Hilti’s brand reputation and customer  expectations.

The Creato Process — Design Excellence

Identify Needs

Grasping Hilti’s product and marketing goals
Staying true to Hilti’s brand guidelines
Defining precise project parameters

Research Insights

Analysing trends in the construction and manufacturing sectors
Reviewing Hilti’s historical marketing materials
Surveying competitor marketing tactics

Design Blueprint

Conceptualising designs in line with Hilti’s identity
Drafting prototypes for brochures and ads
Formulating innovative product design ideas

Develop Prototype

Producing samples for marketing materials
User feedback-driven testing of design concepts
Refining product design features

Evaluate & Refine

Collecting feedback from Hilti’s team
Iterative design enhancements
Upholding Hilti’s brand standards throughout

Finalise Solution

Completing all design aspects
Guaranteeing quality and consistency with the brand
Readying for production and market introduction

Deliver & Support

Handing over the final design suite
Continued support for marketing implementation
Assessing market response and impact

Targeted Professional Branding:

The designs effectively reached Hilti’s professional audience, reinforcing the brand’s stronghold in its industries.

Effective Marketing Materials:

Brochures and ads were devised to clearly  articulate product benefits, in harmony with Hilti’s brand voice.

Innovative Product Appeal:Assisting in product design, Creato contributed to concepts that were both forward-thinking and consistent with Hilti’s high standards.