★
★
★
★
★
5.0
from 50+ Google reviews · Est. 2015
AEO & GEO Services Sydney, Australia
AEO & GEO Services Sydney, Australia
AI search is opening up a new way to win customers. Get in early and build your visibility in ChatGPT and Google AI Overviews before your competitors do.
As seen in
AEO & GEO with Callum Humphreys
Owner & Creative Director
Play reel
★
★
★
★
★
5.0
from 50+ Google reviews · Est. 2015
AEO & GEO Services Sydney, Australia
AI search is opening up a new way to win customers. Get in early and build your visibility in ChatGPT and Google AI Overviews before your competitors do.
As seen in
AEO & GEO with Callum Humphreys
Owner & Creative Director
Play reel
Find Out Where You Rank in AI Search
Find Out Where You Rank in AI Search
Find Out Where You Rank in AI Search
AEO - Answer Engine Optimisation Case Study
AEO & GEO for Sydney Businesses. The Michael Bell Architects Case Study
AEO & GEO for Sydney Businesses. The Michael Bell Architects Case Study
AEO & GEO for Sydney Businesses. The Michael Bell Architects Case Study
Michael Bell Architects
★
★
★
★
★
The architecture firm AI names most. Named in 29.5% of tested AI answers to NSW architecture buyer questions. That creates more chances to be considered for new architecture opportunities.
Michele Bell
General Manager, Michael Bell Architects
29.5
%
AI answers naming Michael Bell Architects
21.5
%
Share of architect mentions in AI answers
3.7
x
Increase in Qualified Enquiries
Michael Bell Architects
★
★
★
★
★
The architecture firm AI names most. Named in 29.5% of tested AI answers to NSW architecture buyer questions. That creates more chances to be considered for new architecture opportunities.
Michele Bell
General Manager, Michael Bell Architects
29.5
%
AI answers naming Michael Bell Architects
21.5
%
Share of architect mentions in AI answers
3.7
x
Increase in Qualified Enquiries
Michael Bell Architects
★
★
★
★
★
The architecture firm AI names most. Named in 29.5% of tested AI answers to NSW architecture buyer questions. That creates more chances to be considered for new architecture opportunities.
Michele Bell
General Manager, Michael Bell Architects
29.5
%
AI answers naming Michael Bell Architects
21.5
%
Share of architect mentions in AI answers
3.7
x
Increase in Qualified Enquiries
How we build your visibility in AI search
How we build your visibility in AI search
How we build your visibility in AI search
Our AEO and GEO process starts with an audit, turns the findings into a clear strategy, implements the agreed improvements and measures how your visibility changes.
01
Audit
Find out where you stand
We review your website and test a sample of questions relevant to your services. This establishes a starting point for your visibility and shows where the biggest gaps are.
Review your website and key business profiles
Check AI mentions and citations
Compare visibility with selected competitors
Document the starting point and priorities
02
03
04
01
Audit
Find out where you stand
We review your website and test a sample of questions relevant to your services. This establishes a starting point for your visibility and shows where the biggest gaps are.
Review your website and key business profiles
Check AI mentions and citations
Compare visibility with selected competitors
Document the starting point and priorities
02
Strategy
Focus on the right opportunities
We connect your business goals with the questions customers ask. The strategy sets out which pages, content and credibility improvements to prioritise.
Define priority services and target locations
Map customer questions to useful content
Plan website and technical improvements
Agree the scope and measures of progress
03
Implementation
Let's execute the strategy
We carry out the agreed improvements across your content and search foundations. The aim is to give customers and search platforms a clearer, better-supported picture of your business.
Improve priority service pages and FAQs
Create useful content where information is missing
Address agreed technical issues
Strengthen business information and supporting evidence
Roll out regular, fresh content
04
Measurement
Review progress and keep improving
We revisit the agreed questions and report on changes in visibility. We also review available traffic and enquiry data to decide what deserves attention next.
Repeat checks across the agreed question set
Report on mentions, citations and competitors
Review identifiable referral traffic and enquiries
Refine the next priorities using the findings
01
Audit
Find out where you stand
We review your website and test a sample of questions relevant to your services. This establishes a starting point for your visibility and shows where the biggest gaps are.
Review your website and key business profiles
Check AI mentions and citations
Compare visibility with selected competitors
Document the starting point and priorities
02
Strategy
Focus on the right opportunities
We connect your business goals with the questions customers ask. The strategy sets out which pages, content and credibility improvements to prioritise.
Define priority services and target locations
Map customer questions to useful content
Plan website and technical improvements
Agree the scope and measures of progress
03
Implementation
Let's execute the strategy
We carry out the agreed improvements across your content and search foundations. The aim is to give customers and search platforms a clearer, better-supported picture of your business.
Improve priority service pages and FAQs
Create useful content where information is missing
Address agreed technical issues
Strengthen business information and supporting evidence
Roll out regular, fresh content
04
Measurement
Review progress and keep improving
We revisit the agreed questions and report on changes in visibility. We also review available traffic and enquiry data to decide what deserves attention next.
Repeat checks across the agreed question set
Report on mentions, citations and competitors
Review identifiable referral traffic and enquiries
Refine the next priorities using the findings
No Lock-In Contracts
We want you to stay because you see the value in our work. With no lock-in contracts, you’re free to continue for as long as it makes sense for your business.
Invest in your AI visibility with confidence. Our AEO and GEO services come with a clear plan, agreed deliverables and ongoing improvements. Regular reporting keeps you informed about the work we’re doing and how your visibility is changing.
Play reel
No Lock-In Contracts
We want you to stay because you see the value in our work. With no lock-in contracts, you’re free to continue for as long as it makes sense for your business.
Invest in your AI visibility with confidence. Our AEO and GEO services come with a clear plan, agreed deliverables and ongoing improvements. Regular reporting keeps you informed about the work we’re doing and how your visibility is changing.
Play reel
No Lock-In Contracts
We want you to stay because you see the value in our work. With no lock-in contracts, you’re free to continue for as long as it makes sense for your business.
Invest in your AI visibility with confidence. Our AEO and GEO services come with a clear plan, agreed deliverables and ongoing improvements. Regular reporting keeps you informed about the work we’re doing and how your visibility is changing.
Play reel
How we make your business the one AI recommends
When customers ask ChatGPT, Perplexity, Gemini or Claude for a recommendation, will your business be in the answer? Our AEO and GEO strategies combine technical SEO, targeted content and off-page authority to help more customers discover and choose you.
AI visibility audits
Customer & competitor research
Technical SEO
Structured data
Service page optimisation
Content & topic coverage
Local SEO
Business listings & citations
Off-page SEO & backlinks
Reviews & customer evidence
— What we do
Audit, benchmark & monitor
Map intent & opportunities
Crawl, diagnose & repair
Build, validate & maintain
Research, rewrite & optimise
Plan, write & publish
Manage profiles & posts
Create, correct & maintain
Research, pitch & follow up
Request, collect & showcase
Business goal
Find opportunity in your AI visibility
Reach customers seeking services
Get found more easily
Clarify what you offer
Help customers & AI choose you
Attract relevant visitors
Win more local enquiries
Expand your online reach
Build industry credibility
Give customers & AI confidence
How we make your business the one AI recommends
When customers ask ChatGPT, Perplexity, Gemini or Claude for a recommendation, will your business be in the answer? Our AEO and GEO strategies combine technical SEO, targeted content and off-page authority to help more customers discover and choose you.
AI visibility audits
Customer & competitor research
Technical SEO
Structured data
Service page optimisation
Content & topic coverage
Local SEO
Business listings & citations
Off-page SEO & backlinks
Reviews & customer evidence
— What we do
Audit, benchmark & monitor
Map intent & opportunities
Crawl, diagnose & repair
Build, validate & maintain
Research, rewrite & optimise
Plan, write & publish
Manage profiles & posts
Create, correct & maintain
Research, pitch & follow up
Request, collect & showcase
Business goal
Find opportunity in your AI visibility
Reach customers seeking services
Get found more easily
Clarify what you offer
Help customers & AI choose you
Attract relevant visitors
Win more local enquiries
Expand your online reach
Build industry credibility
Give customers & AI confidence
How we make your business the one AI recommends
When customers ask ChatGPT, Perplexity, Gemini or Claude for a recommendation, will your business be in the answer? Our AEO and GEO strategies combine technical SEO, targeted content and off-page authority to help more customers discover and choose you.
AI visibility audits
Customer & competitor research
Technical SEO
Structured data
Service page optimisation
Content & topic coverage
Local SEO
Business listings & citations
Off-page SEO & backlinks
Reviews & customer evidence
— What we do
Audit, benchmark & monitor
Map intent & opportunities
Crawl, diagnose & repair
Build, validate & maintain
Research, rewrite & optimise
Plan, write & publish
Manage profiles & posts
Create, correct & maintain
Research, pitch & follow up
Request, collect & showcase
Business goal
Find opportunity in your AI visibility
Reach customers seeking services
Get found more easily
Clarify what you offer
Help customers & AI choose you
Attract relevant visitors
Win more local enquiries
Expand your online reach
Build industry credibility
Give customers & AI confidence
Who’s ChatGPT sending your next customer to?
When someone asks AI who to hire, there's usually only one answer. Is your business the chosen one?
Who gets recommended today?
We audit relevant AI answers, analyse competitor mentions and investigate the sources being cited. Establish where your business appears, where it’s missing and who’s getting the introduction instead.
Which questions lead to customers?
“Best provider near me.” “Who specialises in this?” “Which company should I choose?” We research the service, location and comparison questions that signal someone is looking to buy.
Why should they choose you?
We sharpen your service pages around what customers need to know: what you offer, who you help, where you work and what makes you worth considering.
What can AI quote?
Your experience needs to be visible. We develop clear explanations, useful FAQs and detailed guides that turn your expertise into information customers and search platforms can reference.
Can search engines reach it?
Useful content needs accessible foundations. We investigate crawling, indexing, page structure, internal links and structured data, then carry out the agreed fixes that support discovery and understanding.
Does the wider web back you?
We pursue relevant backlinks and industry mentions, strengthen directory and Google Business Profiles, and showcase genuine reviews. Build a credible presence across more of the places customers encounter your business.
What happens after the recommendation?
The introduction is the opening. We improve service messaging, proof and calls to action so visitors can understand your value and take the next step with confidence.
Is it bringing in business?
We monitor AI mentions, citations, search performance, identifiable referral traffic and enquiries. Regular reporting shows what’s changing and helps us decide where to put the next month’s effort.
Who’s ChatGPT sending your next customer to?
When someone asks AI who to hire, there's usually only one answer. Is your business the chosen one?
Who gets recommended today?
We audit relevant AI answers, analyse competitor mentions and investigate the sources being cited. Establish where your business appears, where it’s missing and who’s getting the introduction instead.
Which questions lead to customers?
“Best provider near me.” “Who specialises in this?” “Which company should I choose?” We research the service, location and comparison questions that signal someone is looking to buy.
Why should they choose you?
We sharpen your service pages around what customers need to know: what you offer, who you help, where you work and what makes you worth considering.
What can AI quote?
Your experience needs to be visible. We develop clear explanations, useful FAQs and detailed guides that turn your expertise into information customers and search platforms can reference.
Can search engines reach it?
Useful content needs accessible foundations. We investigate crawling, indexing, page structure, internal links and structured data, then carry out the agreed fixes that support discovery and understanding.
Does the wider web back you?
We pursue relevant backlinks and industry mentions, strengthen directory and Google Business Profiles, and showcase genuine reviews. Build a credible presence across more of the places customers encounter your business.
What happens after the recommendation?
The introduction is the opening. We improve service messaging, proof and calls to action so visitors can understand your value and take the next step with confidence.
Is it bringing in business?
We monitor AI mentions, citations, search performance, identifiable referral traffic and enquiries. Regular reporting shows what’s changing and helps us decide where to put the next month’s effort.
Who’s ChatGPT sending your next customer to?
When someone asks AI who to hire, there's usually only one answer. Is your business the chosen one?
Who gets recommended today?
We audit relevant AI answers, analyse competitor mentions and investigate the sources being cited. Establish where your business appears, where it’s missing and who’s getting the introduction instead.
Which questions lead to customers?
“Best provider near me.” “Who specialises in this?” “Which company should I choose?” We research the service, location and comparison questions that signal someone is looking to buy.
Why should they choose you?
We sharpen your service pages around what customers need to know: what you offer, who you help, where you work and what makes you worth considering.
What can AI quote?
Your experience needs to be visible. We develop clear explanations, useful FAQs and detailed guides that turn your expertise into information customers and search platforms can reference.
Can search engines reach it?
Useful content needs accessible foundations. We investigate crawling, indexing, page structure, internal links and structured data, then carry out the agreed fixes that support discovery and understanding.
Does the wider web back you?
We pursue relevant backlinks and industry mentions, strengthen directory and Google Business Profiles, and showcase genuine reviews. Build a credible presence across more of the places customers encounter your business.
What happens after the recommendation?
The introduction is the opening. We improve service messaging, proof and calls to action so visitors can understand your value and take the next step with confidence.
Is it bringing in business?
We monitor AI mentions, citations, search performance, identifiable referral traffic and enquiries. Regular reporting shows what’s changing and helps us decide where to put the next month’s effort.
Find Out Where You Rank in AI Search
Find Out Where You Rank in AI Search
Find Out Where You Rank in AI Search
AEO & GEO AI Platforms Our Clients Appear In
AEO & GEO AI Platforms Our Clients Appear In
AEO & GEO AI Platforms Our Clients Appear In
Who's Winning the AI Recommendation in Your Industry?
Who's Winning the AI Recommendation in Your Industry?
Who's Winning the AI Recommendation in Your Industry?
When customers ask AI who to hire, some businesses keep getting named. Our industry audits show which names appear most often, and where there’s room to compete.
From the initial concept to the final pixel, our designs narrate stories, drive engagement, and elevate brands. Explore a curated collection of our finest works and designs, and logos.
Here’s what our industry audits uncovered. Want to know who appears for your services and location?
Request a free AI visibility audit.
AEO & GEO for Photographers in Sydney
A standout portfolio deserves to be discovered. We strengthen your service pages, local presence and industry credibility to help attract photography enquiries. In our Australian headshot audit, Hero Shot received almost three times its nearest competitor’s share of mentions.
Australian audit leader: Hero Shot Photography
25.7% share of photographer mentions
715 AI answers analysed
AEO & GEO for Architects in Sydney
Reach clients researching their next home, renovation or heritage project. We strengthen your project content, service pages and the external evidence of your expertise. Michael Bell Architects led our NSW audit of questions about classic homes, heritage projects and country estates.
NSW audit leader: Michael Bell Architects
21.5% share of architect mentions
606 AI answers analysed
AEO & GEO for NDIS Providers in Australia
Help families and support coordinators discover your services. We improve service and location pages, provider profiles and useful content that answers their questions. Our audit across the Gold Coast, Central Coast and South-East Melbourne found Endeavour leading a field of more than 30 providers.
Multi-region audit leader: Endeavour Foundation
13.1% share of provider mentions
133 AI answers analysed
AEO & GEO for Law Firms in Sydney
Put your expertise in front of people looking for legal help. We strengthen practice-area pages, expert content, technical foundations and your firm’s presence across relevant directories and publications. Your audit reveals which firms appear for your services and location.
Family law and separation
Employment and workplace disputes
Business and commercial law
Real Estate and Property Law
AEO & GEO for Builders in Sydney
Get discovered for the projects you want to win. We develop service and location content, showcase completed projects and strengthen relevant business profiles, backlinks and industry mentions. Find out which builders appear when customers ask AI for recommendations.
Renovations and extensions
Custom homes
Commercial construction
AEO & GEO for Healthcare in Australia
Help prospective patients find your practice. We improve service pages, practitioner information, local profiles and content that clearly explains your care and expertise. Your audit checks which practices appear for relevant questions—and how your business is represented.
Pharmaceutical industry AEO & GEO
Dental and orthodontic care
Specialist Clinics
AEO & GEO for Photographers in Sydney
A standout portfolio deserves to be discovered. We strengthen your service pages, local presence and industry credibility to help attract photography enquiries. In our Australian headshot audit, Hero Shot received almost three times its nearest competitor’s share of mentions.
Australian audit leader: Hero Shot Photography
25.7% share of photographer mentions
715 AI answers analysed
AEO & GEO for Architects in Sydney
Reach clients researching their next home, renovation or heritage project. We strengthen your project content, service pages and the external evidence of your expertise. Michael Bell Architects led our NSW audit of questions about classic homes, heritage projects and country estates.
NSW audit leader: Michael Bell Architects
21.5% share of architect mentions
606 AI answers analysed
AEO & GEO for NDIS Providers in Australia
Help families and support coordinators discover your services. We improve service and location pages, provider profiles and useful content that answers their questions. Our audit across the Gold Coast, Central Coast and South-East Melbourne found Endeavour leading a field of more than 30 providers.
Multi-region audit leader: Endeavour Foundation
13.1% share of provider mentions
133 AI answers analysed
AEO & GEO for Law Firms in Sydney
Put your expertise in front of people looking for legal help. We strengthen practice-area pages, expert content, technical foundations and your firm’s presence across relevant directories and publications. Your audit reveals which firms appear for your services and location.
Family law and separation
Employment and workplace disputes
Business and commercial law
Real Estate and Property Law
AEO & GEO for Builders in Sydney
Get discovered for the projects you want to win. We develop service and location content, showcase completed projects and strengthen relevant business profiles, backlinks and industry mentions. Find out which builders appear when customers ask AI for recommendations.
Renovations and extensions
Custom homes
Commercial construction
AEO & GEO for Healthcare in Australia
Help prospective patients find your practice. We improve service pages, practitioner information, local profiles and content that clearly explains your care and expertise. Your audit checks which practices appear for relevant questions—and how your business is represented.
Pharmaceutical industry AEO & GEO
Dental and orthodontic care
Specialist Clinics
AEO vs GEO What's the Difference?
AEO vs GEO What's the Difference?
AEO vs GEO What's the Difference?
The two overlap, so our Sydney AEO and GEO services bring both together to help customers discover your business.
AEO: Answer Engine Optimisation
Make your expertise easier to find when customers ask a question. AEO organises your content into clear answers that search engines and AI tools can understand, use and reference.
Research the questions customers ask
Create helpful FAQs, explanations and guides
Make answers clear and easy to quote
GEO: Generative Engine Optimisation
Improve how your business appears in answers from ChatGPT, Gemini, Perplexity and other AI platforms. GEO strengthens your content and credibility to support relevant business mentions, source citations and recommendations.
Develop content that demonstrates your expertise
Build relevant backlinks and brand mentions
Monitor how AI describes and cites you
The Creato AEO & GEO Podcast
Join Creato’s Callum Humphreys as we unpack what it takes to get your business discovered, mentioned and recommended by AI. From the content on your website to your reputation across the web, we explore AEO, GEO and SEO in plain English, with a focus on what matters to business owners- getting chosen and winning enquiries.
The Creato AEO & GEO Podcast
Join Creato’s Callum Humphreys as we unpack what it takes to get your business discovered, mentioned and recommended by AI. From the content on your website to your reputation across the web, we explore AEO, GEO and SEO in plain English, with a focus on what matters to business owners- getting chosen and winning enquiries.
The Creato AEO & GEO Podcast
Join Creato’s Callum Humphreys as we unpack what it takes to get your business discovered, mentioned and recommended by AI. From the content on your website to your reputation across the web, we explore AEO, GEO and SEO in plain English, with a focus on what matters to business owners- getting chosen and winning enquiries.
If you need further assistance, feel free to contact us through our
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
If you need further assistance, feel free to contact us through our
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As seen in
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Most enquiries are responded to within a few hours
Let's Work Together
Ready to take it a step further?
Let's start talking about your project or idea and find out how Creato can help your business grow.
As seen in
Get a Free Quote
Most enquiries are responded to within a few hours
Let's Work Together
Ready to take it a step further?
Let's start talking about your project or idea and find out how Creato can help your business grow.
As seen in
Get a Free Quote
Most enquiries are responded to within a few hours