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5.0

from 50+ Google reviews · Est. 2015

AEO & GEO Services Across Australia

Help new audiences understand why your business belongs in the conversation. An interstate buyer may discover your business through a generated answer before visiting your website. Our AEO and GEO work focuses on the information behind that introduction: what you do, who you serve and what credible evidence supports your expertise.

Discuss Your AI Visibility →

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AEO & GEO with Callum Humphreys

Owner & Creative Director

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★

5.0

· 50+ Google reviews

AEO & GEO Services Across Australia

Discuss Your AI Visibility →

As seen in

AEO & GEO with Callum Humphreys

Owner & Creative Director

Play reel

What does AI search say about your business?

Start with the questions a prospective customer might ask while building a shortlist. An audit examines a defined sample of answers, the businesses mentioned and the sources cited. It is a starting point for investigation, not a complete measure of every answer someone might see.

Examine the evidence, not just the headline

A useful case study tells you what was tested and what the result means. Our Michael Bell Architects example concerns a defined set of architecture questions, with its own geography and reporting period. It illustrates observed visibility, not a guaranteed outcome for other businesses or proof of nationwide coverage.

Michael Bell Architects

Classic homes & country estates in NSW

Audit: 3 October 2026

AI answers naming Michael Bell Architects: 29.5%
Share of architect mentions in AI answers: 21.5%
AI citations of the firm’s website: 209

Audit sample: 606 AI answers to questions that did not name a business.

Buyer questions: 30 buyer questions that did not name a business, plus 6 branded checks.
AI answers: 743 answers overall, including 606 unbranded answers. Questions were asked 2-3 times per engine.
Platforms: ChatGPT, Perplexity, Claude, Gemini, Google AI Overview and Google AI Mode; 9 tested surfaces in total.
Counting rule: Only exact business-name matches count. Generic phrases do not count as a brand mention.
29.5% answer visibility: The firm was named in 29.5% of the 606 answers to questions that did not name a business.
21.5% share of mentions: The firm received 21.5% of all architect mentions across those 606 answers. This is a different denominator.

Audit snapshot: 3 October 2026. AI answers and Google results can change. These results measure visibility and citations; enquiries and revenue were not measured.

View the Michael Bell Architects case study

Build a national picture from specific questions

The process starts with your audience and ends with a clearer next decision. A large volume of prompts is not useful unless the questions reflect the work you want to win.

01
Map the buying conversation
Identify the questions that matter
Define the services, customer types and geographic scope worth testing. Include questions about suitability, alternatives and delivery, not only prompts asking for the “best” provider.
- Agree priority audiences
- Distinguish national from local intent
- Select a documented question sample
- Record the initial observations
02
Inspect the information behind the answers
Find the gaps and contradictions
Review how your website and relevant public sources describe the business. Look for missing service detail, unsupported claims or inconsistent coverage information that makes the offer harder to evaluate.
- Compare business descriptions
- Review cited source pages
- Identify missing customer information
- Prioritise achievable improvements
03
Strengthen the source material
Make the important details usable
Improve agreed pages and supporting content around your actual capabilities. Connect clear explanations with accessible evidence and technical foundations that support discovery.
- Clarify services and delivery
- Structure useful answers
- Connect claims with evidence
- Address agreed accessibility and indexing issues
04
Revisit and interpret
Track observations without overstating them
Repeat the agreed checks and compare results with appropriate context. Keep brand mentions, citations, identifiable visits and recorded enquiries distinct so the report does not imply more than the data shows.
- Retain question and platform context
- Record changes in answers and sources
- Review available referral data
- Decide the next content priorities

A defined scope for an evolving channel

AI visibility work should be understandable even when the answers themselves vary. Before implementation, the priorities should be clear: which audiences matter, which questions are being examined and which website improvements are included.

We focus on strengthening information your business can stand behind. No one can promise that a platform will recommend you, cite a particular page or describe your company the same way in every response.

Discuss the Scope

Give your business a clearer, better-supported presence

National visibility is not built by adding “Australia” to every sentence. The work is to make your offer understandable across the different ways customers investigate and compare providers.

Audience and question research
Identify relevant buying scenarios
Keep the investigation tied to prospective customers
AI-answer sampling
Document selected answers and sources
Establish a reviewable starting point
Brand and entity consistency
Check names, services and business descriptions
Reduce ambiguity about who you are
National service content
Explain capability, fit and delivery
Help an unfamiliar buyer evaluate the offer
Evidence and expertise
Connect claims with relevant proof
Make important statements easier to check
Answer-focused content
Structure useful explanations and FAQs
Address the questions missing from the journey
Technical foundations
Review access, indexing and page structure
Support discovery of the source content
Appropriate structured data
Describe visible, accurate page information
Add machine-readable context where suitable
Relevant external presence
Review applicable profiles and industry sources
Align supporting information beyond the website
Measurement and review
Separate mentions, citations, visits and enquiries
Turn observations into the next practical priority

Can a new customer build an accurate picture of you?

What problem does your business solve?
An unfamiliar buyer needs more than a list of services. We help explain the situations in which your offer is relevant and the limits of what it covers, using language your customers can understand.
Who is the service right for?
A specialist provider should not need to sound suitable for everyone. Clear audience and project information helps prospective customers recognise a good fit before they contact the team.
Can you deliver where the customer is?
A national service area and a physical office are different facts. We clarify remote delivery, genuine locations and geographic restrictions without inventing a local presence or suggesting unlimited coverage.
Which details need independent support?
Experience, qualifications and project claims deserve evidence. We identify useful sources already available and where your team needs to supply or verify information before it is published.
Is the same business described consistently?
Outdated profiles, legacy names and contradictory service descriptions can create confusion for people researching you. We review relevant public information and prioritise corrections within the agreed scope.
Does every important question have a useful destination?
Some answers belong on a service page; others need a detailed resource. We organise content around what a buyer needs to understand rather than producing a separate page for every possible prompt.
What happens when someone visits?
A citation or mention is only part of the journey. The destination should support the introduction with relevant information, clear evidence and a straightforward way to ask about the next step.
What can the measurement actually tell us?
A test shows what appeared for particular questions and conditions. We record that context, revisit the sample and explain uncertainty instead of presenting a changing answer as a permanent position.

What does AI search say about your business?

A considered approach to AI search

The agreed research may examine platforms such as ChatGPT, Google AI search features, Gemini or Perplexity. Availability, answer formats and source visibility differ. Platform names describe the research context, not a partnership, endorsement or guaranteed placement.

ChatGPT
Google AI search features
Gemini
Perplexity

Match the information to the way your business operates

An Australia-wide audience can still have very specific needs. These are examples of how the content priorities may differ, not reported client results.

Specialist B2B providers

A prospective buyer may compare expertise, project fit and delivery before contacting anyone. Clarify the problems you solve, the teams you work with and the evidence behind your specialism. Useful source material can include service explanations, project context and answers to procurement-stage questions.

Capability
Fit
Project evidence

Professional firms serving interstate clients

Explain how the relationship works when the client is elsewhere: what can be delivered remotely, who does the work and what information is needed to begin. Keep professional credentials and jurisdiction-specific limitations accurate and approved by the firm.

Engagement process
Verified expertise
Service boundaries

Multi-location organisations

Different branches can offer different services. A national brand description should connect with accurate location-level information rather than obscure it. Give customers clear routes to the relevant team and distinguish shared capabilities from local availability.

Brand consistency
Branch detail
Enquiry routing

Product and catalogue businesses

Buyers researching a product often need concrete specifications, compatibility information and delivery detail. Organise that information so the page answers meaningful comparison questions. Avoid unsupported superiority claims or content that treats every product as interchangeable.

Specifications
Comparison information
Delivery context

Businesses with a narrow specialism

A highly specific offer may be relevant nationally even when the business is small. Explain the specialism in enough depth to distinguish it from a broader category, with useful examples and clear boundaries. The priority is a credible account of the expertise, not a claim to serve every customer.

Specific expertise
Use cases
Clear limitations

Organisations with complex service information

When services have conditions, eligibility requirements or professional review needs, accuracy comes first. Establish who approves content and how changes are maintained. A concise answer should not remove qualifications that materially affect a customer's understanding.

Content ownership
Approval workflow
Accurate conditions

Two perspectives on the same information challenge

These terms overlap in practice. The useful question is what needs to improve in the customer's discovery and evaluation journey.

AEO: Make the answer easier to understand

Answer Engine Optimisation focuses on clear, useful responses to the questions people ask. That can mean better explanations within a service page, a more useful FAQ or a supporting resource that addresses a genuine information gap.

Understand the question
Answer it in context
Keep qualifications visible

GEO: Strengthen your presence in generated responses

Generative Engine Optimisation considers how a business is represented in AI-generated answers, including brand descriptions, mentions and source citations. It combines source-content improvements with careful observation of the answers being produced.

Clarify the business
Support important claims
Review mentions and citations separately

These efforts sit alongside SEO for businesses across Australia, rather than replacing the need for a discoverable, useful website.

Explore the ideas behind AI visibility

Hear Creato's discussions about the relationship between search, content and how businesses are represented online. Use the conversation as context for a focused plan, not a substitute for evidence about your own market.

Listen Now

AEO & GEO across Australia

What does an Australia-wide AEO and GEO strategy cover?

It starts with the audiences and services your business can genuinely support across Australia. The scope may include national buying questions, service content, consistent business information and research into how the brand appears in selected AI answers. Local details remain relevant where proximity or service availability changes the decision.

Is a national AEO page just a collection of city pages?

No. The national page explains an Australia-wide service and how it works. City pages should offer distinct local information where it is useful. Repeating the same content under different place names does not add the detail a buyer needs.

Can you guarantee that ChatGPT will recommend our business?

No. Generated answers vary, and a service provider does not control whether a platform names or cites a business. The work focuses on clearer source information, credible evidence and measured observations, not guaranteed recommendations.

How do you measure national AI visibility?

We begin with an agreed question sample and document the platforms and context being checked. Mentions and citations are reported as observations within that scope. Available referral traffic and recorded enquiries are assessed separately, with any attribution limitations explained.

Do we need separate content for every AI platform?

Not necessarily. Clear, accessible and well-supported source information can be useful across discovery channels. Platform-specific observations may reveal gaps, but the starting point should be the information a customer needs, not duplicate pages labelled for different tools.

Should we replace SEO with AEO and GEO?

No. A discoverable website, useful service content and straightforward navigation remain important. AI visibility can be considered alongside SEO, with priorities chosen according to your audience, current foundations and the questions you want the work to address.

Can structured data guarantee AI citations?

No. Appropriate structured data can describe accurate information already visible on a page, but it does not guarantee inclusion or citation. It should support useful content, not substitute for it or introduce claims that users cannot verify.

What information do you need from our team?

Useful starting material includes service scope, delivery areas, approved business descriptions and relevant evidence of your work. Your team should verify qualifications, availability and any regulated or specialist claims before publication. The exact requirements depend on the agreed project.

Find the right search-service starting point

Explore our location-specific AEO and GEO pages where local context matters, or read our guide comparing SEO, AEO and GEO for Australian businesses.

Start with the questions your next customer asks

Tell us who you want to reach, what you want to be known for and how your business serves customers across Australia. We can discuss a focused starting point for your AI visibility.

Talk About AEO & GEO

AEO & GEO Services Across Australia

AEO & GEO Services Across Australia

What does AI search say about your business?

Michael Bell Architects

Map the buying conversation

Inspect the information behind the answers

Strengthen the source material

Revisit and interpret

A defined scope for an evolving channel

Audience and question research

AI-answer sampling

Brand and entity consistency

National service content

Evidence and expertise

Answer-focused content

Technical foundations

Appropriate structured data

Relevant external presence

Measurement and review

What problem does your business solve?

Who is the service right for?

Can you deliver where the customer is?

Which details need independent support?

Is the same business described consistently?

Does every important question have a useful destination?

What happens when someone visits?

What can the measurement actually tell us?

What does AI search say about your business?

Specialist B2B providers

Professional firms serving interstate clients

Multi-location organisations

Product and catalogue businesses

Businesses with a narrow specialism

Organisations with complex service information

AEO: Make the answer easier to understand

GEO: Strengthen your presence in generated responses

Explore the ideas behind AI visibility

Start with the questions your next customer asks

Let's Work Together

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Let's Work Together

Get a Free Quote

Let's Work Together

Get a Free Quote