★

★

★

★

★

5.0

from 50+ Google reviews · Est. 2015

AEO & GEO Services Melbourne, Australia

AEO & GEO Services Melbourne, Australia

Give AI-assisted search a clearer picture of your expertise. Creato helps Melbourne businesses examine how they appear in relevant answers, then improve the content and evidence behind that presence. Our team works remotely with you, connecting AI visibility work to the services and customers that matter.

As seen in

  • Client logo
video thumbnail

AEO & GEO with Callum Humphreys

Owner & Creative Director

Play reel

★

★

★

★

★

5.0

from 50+ Google reviews · Est. 2015

AEO & GEO Services Melbourne, Australia

Give AI-assisted search a clearer picture of your expertise. Creato helps Melbourne businesses examine how they appear in relevant answers, then improve the content and evidence behind that presence. Our team works remotely with you, connecting AI visibility work to the services and customers that matter.

As seen in

  • Client logo
video thumbnail

AEO & GEO with Callum Humphreys

Owner & Creative Director

Play reel

Find Out Where You Rank in AI Search

Find Out Where You Rank in AI Search

AEO - Answer Engine Optimisation Case Study

Michael Bell Architects Case Study

Michael Bell Architects Case Study

Michael Bell Architects Case Study

Michael Bell Architects

★

★

★

★

★

The architecture firm AI names most. Named in 29.5% of tested AI answers to NSW architecture buyer questions. That creates more chances to be considered for new architecture opportunities.

Michele Bell

General Manager, Michael Bell Architects

29.5
%

AI answers naming Michael Bell Architects

21.5
%

Share of architect mentions in AI answers

3.7
x

Increase in Qualified Enquiries

Michael Bell Architects

★

★

★

★

★

The architecture firm AI names most. Named in 29.5% of tested AI answers to NSW architecture buyer questions. That creates more chances to be considered for new architecture opportunities.

Michele Bell

General Manager, Michael Bell Architects

29.5
%

AI answers naming Michael Bell Architects

21.5
%

Share of architect mentions in AI answers

3.7
x

Increase in Qualified Enquiries

Michael Bell Architects

★

★

★

★

★

The architecture firm AI names most. Named in 29.5% of tested AI answers to NSW architecture buyer questions. That creates more chances to be considered for new architecture opportunities.

Michele Bell

General Manager, Michael Bell Architects

29.5
%

AI answers naming Michael Bell Architects

21.5
%

Share of architect mentions in AI answers

3.7
x

Increase in Qualified Enquiries

How we build your visibility in AI search

How we build your visibility in AI search

How we build your visibility in AI search

A prospective Melbourne client might ask for an architecture practice suited to a renovation, a creative partner with a particular specialism or a consultant who understands a complex brief. Those questions combine location, capabilities and evidence. An AI visibility strategy should explore that combination rather than monitor one generic “best business” prompt. We look at how your services are described, which sources support your claims and where a reader can find enough detail to judge your fit. The opportunity is to make your genuine expertise easier to understand across the customer’s research journey.

01

Audit

Find out where you stand

We review your website and test a sample of questions relevant to your services. This establishes a starting point for your visibility and shows where the biggest gaps are.

Review your website and key business profiles

Check AI mentions and citations

Compare visibility with selected competitors

Document the starting point and priorities

02

03

04

01

Audit

Find out where you stand

We review your website and test a sample of questions relevant to your services. This establishes a starting point for your visibility and shows where the biggest gaps are.

Review your website and key business profiles

Check AI mentions and citations

Compare visibility with selected competitors

Document the starting point and priorities

02

Strategy

Focus on the right opportunities

We connect your business goals with the questions customers ask. The strategy sets out which pages, content and credibility improvements to prioritise.

Define priority services and target locations

Map customer questions to useful content

Plan website and technical improvements

Agree the scope and measures of progress

03

Implementation

Let's execute the strategy

We carry out the agreed improvements across your content and search foundations. The aim is to give customers and search platforms a clearer, better-supported picture of your business.

Improve priority service pages and FAQs

Create useful content where information is missing

Address agreed technical issues

Strengthen business information and supporting evidence

Roll out regular, fresh content

04

Measurement

Review progress and keep improving

We revisit the agreed questions and report on changes in visibility. We also review available traffic and enquiry data to decide what deserves attention next.

Repeat checks across the agreed question set

Report on mentions, citations and competitors

Review identifiable referral traffic and enquiries

Refine the next priorities using the findings

01

Audit

Find out where you stand

We review your website and test a sample of questions relevant to your services. This establishes a starting point for your visibility and shows where the biggest gaps are.

Review your website and key business profiles

Check AI mentions and citations

Compare visibility with selected competitors

Document the starting point and priorities

02

Strategy

Focus on the right opportunities

We connect your business goals with the questions customers ask. The strategy sets out which pages, content and credibility improvements to prioritise.

Define priority services and target locations

Map customer questions to useful content

Plan website and technical improvements

Agree the scope and measures of progress

03

Implementation

Let's execute the strategy

We carry out the agreed improvements across your content and search foundations. The aim is to give customers and search platforms a clearer, better-supported picture of your business.

Improve priority service pages and FAQs

Create useful content where information is missing

Address agreed technical issues

Strengthen business information and supporting evidence

Roll out regular, fresh content

04

Measurement

Review progress and keep improving

We revisit the agreed questions and report on changes in visibility. We also review available traffic and enquiry data to decide what deserves attention next.

Repeat checks across the agreed question set

Report on mentions, citations and competitors

Review identifiable referral traffic and enquiries

Refine the next priorities using the findings

No Lock-In Contracts

We want you to stay because you see the value in our work. With no lock-in contracts, you’re free to continue for as long as it makes sense for your business.

Invest in your AI visibility with confidence. Our AEO and GEO services come with a clear plan, agreed deliverables and ongoing improvements. Regular reporting keeps you informed about the work we’re doing and how your visibility is changing.

Play reel

No Lock-In Contracts

We want you to stay because you see the value in our work. With no lock-in contracts, you’re free to continue for as long as it makes sense for your business.

Invest in your AI visibility with confidence. Our AEO and GEO services come with a clear plan, agreed deliverables and ongoing improvements. Regular reporting keeps you informed about the work we’re doing and how your visibility is changing.

Play reel

No Lock-In Contracts

We want you to stay because you see the value in our work. With no lock-in contracts, you’re free to continue for as long as it makes sense for your business.

Invest in your AI visibility with confidence. Our AEO and GEO services come with a clear plan, agreed deliverables and ongoing improvements. Regular reporting keeps you informed about the work we’re doing and how your visibility is changing.

Play reel

How we make your business the one AI recommends

When customers ask ChatGPT, Perplexity, Gemini or Claude for a recommendation, will your business be in the answer? Our AEO and GEO strategies combine technical SEO, targeted content and off-page authority to help more customers discover and choose you.

AI visibility audits

Customer & competitor research

Technical SEO

Structured data

Service page optimisation

Content & topic coverage

Local SEO

Business listings & citations

Off-page SEO & backlinks

Reviews & customer evidence

— What we do

Audit, benchmark & monitor

Map intent & opportunities

Crawl, diagnose & repair

Build, validate & maintain

Research, rewrite & optimise

Plan, write & publish

Manage profiles & posts

Create, correct & maintain

Research, pitch & follow up

Request, collect & showcase

Business goal

Find opportunity in your AI visibility

Reach customers seeking services

Get found more easily

Clarify what you offer

Help customers & AI choose you

Attract relevant visitors

Win more local enquiries

Expand your online reach

Build industry credibility

Give customers & AI confidence

How we make your business the one AI recommends

When customers ask ChatGPT, Perplexity, Gemini or Claude for a recommendation, will your business be in the answer? Our AEO and GEO strategies combine technical SEO, targeted content and off-page authority to help more customers discover and choose you.

AI visibility audits

Customer & competitor research

Technical SEO

Structured data

Service page optimisation

Content & topic coverage

Local SEO

Business listings & citations

Off-page SEO & backlinks

Reviews & customer evidence

— What we do

Audit, benchmark & monitor

Map intent & opportunities

Crawl, diagnose & repair

Build, validate & maintain

Research, rewrite & optimise

Plan, write & publish

Manage profiles & posts

Create, correct & maintain

Research, pitch & follow up

Request, collect & showcase

Business goal

Find opportunity in your AI visibility

Reach customers seeking services

Get found more easily

Clarify what you offer

Help customers & AI choose you

Attract relevant visitors

Win more local enquiries

Expand your online reach

Build industry credibility

Give customers & AI confidence

How we make your business the one AI recommends

When customers ask ChatGPT, Perplexity, Gemini or Claude for a recommendation, will your business be in the answer? Our AEO and GEO strategies combine technical SEO, targeted content and off-page authority to help more customers discover and choose you.

AI visibility audits

Customer & competitor research

Technical SEO

Structured data

Service page optimisation

Content & topic coverage

Local SEO

Business listings & citations

Off-page SEO & backlinks

Reviews & customer evidence

— What we do

Audit, benchmark & monitor

Map intent & opportunities

Crawl, diagnose & repair

Build, validate & maintain

Research, rewrite & optimise

Plan, write & publish

Manage profiles & posts

Create, correct & maintain

Research, pitch & follow up

Request, collect & showcase

Business goal

Find opportunity in your AI visibility

Reach customers seeking services

Get found more easily

Clarify what you offer

Help customers & AI choose you

Attract relevant visitors

Win more local enquiries

Expand your online reach

Build industry credibility

Give customers & AI confidence

Who’s ChatGPT sending your next customer to?

When someone asks AI who to hire, there's usually only one answer. Is your business the chosen one?

AI visibility review

Review selected answers and their sources. Record questions, platforms, dates and relevant business mentions. Understand the starting point and gaps worth investigating.

Customer question mapping

Connect research questions to real services. Explore specialisms, project requirements and location qualifiers. Focus content on decisions relevant to your business.

Service and FAQ content

Make your offer easier to understand. Clarify scope, process, suitability and important limitations. Give customers a reliable basis for comparison.

Technical search foundations

Check whether important information is accessible. Review crawling, indexing, internal links and appropriate structured data. Support discovery without assuming a guaranteed AI citation.

Business evidence

Connect claims with something a reader can inspect. Use approved projects, accurate profiles and genuine reviews. Present a consistent, substantiated picture of your expertise.

Measurement and refinement

Use observations to choose the next improvements. Compare repeat checks with identifiable referrals and enquiry feedback. Keep visibility work connected to business relevance.

Evidence customers can inspect

For Melbourne businesses, we connect relevant expertise with approved work, accurate capabilities and useful explanations. A potential client may ask which Melbourne practice suits a sensitive renovation or a particular design approach. An attractive gallery alone may not explain the answer.

A clearer path to enquiry

AI visibility should help the right customer assess your service. We connect clear answers with your service pages, relevant examples and a practical next step, then review the available enquiry feedback.

Who’s ChatGPT sending your next customer to?

When someone asks AI who to hire, there's usually only one answer. Is your business the chosen one?

AI visibility review

Review selected answers and their sources. Record questions, platforms, dates and relevant business mentions. Understand the starting point and gaps worth investigating.

Customer question mapping

Connect research questions to real services. Explore specialisms, project requirements and location qualifiers. Focus content on decisions relevant to your business.

Service and FAQ content

Make your offer easier to understand. Clarify scope, process, suitability and important limitations. Give customers a reliable basis for comparison.

Technical search foundations

Check whether important information is accessible. Review crawling, indexing, internal links and appropriate structured data. Support discovery without assuming a guaranteed AI citation.

Business evidence

Connect claims with something a reader can inspect. Use approved projects, accurate profiles and genuine reviews. Present a consistent, substantiated picture of your expertise.

Measurement and refinement

Use observations to choose the next improvements. Compare repeat checks with identifiable referrals and enquiry feedback. Keep visibility work connected to business relevance.

Evidence customers can inspect

For Melbourne businesses, we connect relevant expertise with approved work, accurate capabilities and useful explanations. A potential client may ask which Melbourne practice suits a sensitive renovation or a particular design approach. An attractive gallery alone may not explain the answer.

A clearer path to enquiry

AI visibility should help the right customer assess your service. We connect clear answers with your service pages, relevant examples and a practical next step, then review the available enquiry feedback.

Who’s ChatGPT sending your next customer to?

When someone asks AI who to hire, there's usually only one answer. Is your business the chosen one?

AI visibility review

Review selected answers and their sources. Record questions, platforms, dates and relevant business mentions. Understand the starting point and gaps worth investigating.

Customer question mapping

Connect research questions to real services. Explore specialisms, project requirements and location qualifiers. Focus content on decisions relevant to your business.

Service and FAQ content

Make your offer easier to understand. Clarify scope, process, suitability and important limitations. Give customers a reliable basis for comparison.

Technical search foundations

Check whether important information is accessible. Review crawling, indexing, internal links and appropriate structured data. Support discovery without assuming a guaranteed AI citation.

Business evidence

Connect claims with something a reader can inspect. Use approved projects, accurate profiles and genuine reviews. Present a consistent, substantiated picture of your expertise.

Measurement and refinement

Use observations to choose the next improvements. Compare repeat checks with identifiable referrals and enquiry feedback. Keep visibility work connected to business relevance.

Evidence customers can inspect

For Melbourne businesses, we connect relevant expertise with approved work, accurate capabilities and useful explanations. A potential client may ask which Melbourne practice suits a sensitive renovation or a particular design approach. An attractive gallery alone may not explain the answer.

A clearer path to enquiry

AI visibility should help the right customer assess your service. We connect clear answers with your service pages, relevant examples and a practical next step, then review the available enquiry feedback.

Find Out Where You Rank in AI Search

Find Out Where You Rank in AI Search

AEO & GEO AI Platforms Our Clients Appear In

AEO & GEO AI Platforms Our Clients Appear In

AEO & GEO AI Platforms Our Clients Appear In

Who's Winning the AI Recommendation in Your Industry?

Who's Winning the AI Recommendation in Your Industry?

Who's Winning the AI Recommendation in Your Industry?

For Melbourne businesses, useful AI visibility work starts with the services customers actually need. These examples show how clearer service information, specialist expertise and relevant evidence can support those decisions. We build your question set around your business and establish its own visibility baseline.

From the initial concept to the final pixel, our designs narrate stories, drive engagement, and elevate brands. Explore a curated collection of our finest works and designs, and logos.

Want to understand AI visibility for your Melbourne services?

Request a free AI visibility audit.

Design practices: explain the fit behind the portfolio

A potential client may ask which Melbourne practice suits a sensitive renovation or a particular design approach. An attractive gallery alone may not explain the answer. Useful material can describe your actual services, how the brief is assessed and the contribution your practice made to approved projects. Those details give both a reader and search systems more context. They also help prevent a broad recommendation from overstating your capabilities.

Service detail

Approved evidence

Project suitability

Design approach

Design practices: explain the fit behind the portfolio

A potential client may ask which Melbourne practice suits a sensitive renovation or a particular design approach. An attractive gallery alone may not explain the answer. Useful material can describe your actual services, how the brief is assessed and the contribution your practice made to approved projects. Those details give both a reader and search systems more context. They also help prevent a broad recommendation from overstating your capabilities.

Service detail

Approved evidence

Project suitability

Design approach

Advisers: make specialist expertise explicit

For professional and creative services, a question often includes the problem a client needs solved. We would examine whether your site clearly distinguishes strategy, implementation and ongoing support, where those services are genuinely offered. Specific explanations and relevant experience can help a prospective Melbourne client shortlist an appropriate partner. Any credentials, sector expertise or results must be supported by your team’s actual record.

Decision support

Expert biographies

Service boundaries

Problem-led questions

Advisers: make specialist expertise explicit

For professional and creative services, a question often includes the problem a client needs solved. We would examine whether your site clearly distinguishes strategy, implementation and ongoing support, where those services are genuinely offered. Specific explanations and relevant experience can help a prospective Melbourne client shortlist an appropriate partner. Any credentials, sector expertise or results must be supported by your team’s actual record.

Decision support

Expert biographies

Service boundaries

Problem-led questions

Multi-location businesses: keep the facts aligned

When a business operates across Melbourne, an answer can become unhelpful if it confuses locations, services or contact details. Clear location pages and consistent business information help customers check which team or service is relevant. We assess the published information against your real operation. A location page should explain what happens there and how to enquire, without manufacturing an office or implying city-wide availability that has not been confirmed.

Clear contact paths

Consistent profiles

Service availability

Location accuracy

AEO & GEO for Law Firms in Melbourne

Put your expertise in front of people looking for legal help. We strengthen practice-area pages, expert content, technical foundations and your firm’s presence across relevant directories and publications.

Family law and separation

Employment and workplace disputes

Business and commercial law

Real Estate and Property Law

AEO & GEO for Builders in Melbourne

Get discovered for the projects you want to win. We develop service and location content, showcase completed projects and strengthen relevant business profiles, backlinks and industry mentions. Find out which builders appear when customers ask AI for recommendations.

Renovations and extensions

Custom homes

Commercial construction

AEO & GEO for Builders in Melbourne

Get discovered for the projects you want to win. We develop service and location content, showcase completed projects and strengthen relevant business profiles, backlinks and industry mentions. Find out which builders appear when customers ask AI for recommendations.

Renovations and extensions

Custom homes

Commercial construction

AEO & GEO for Healthcare in Melbourne

Help prospective patients find your practice. We improve service pages, practitioner information, local profiles and content that clearly explains your care and expertise.

Pharmaceutical industry AEO & GEO

Dental and orthodontic care

Specialist Clinics

AEO & GEO for Healthcare in Melbourne

Help prospective patients find your practice. We improve service pages, practitioner information, local profiles and content that clearly explains your care and expertise.

Pharmaceutical industry AEO & GEO

Dental and orthodontic care

Specialist Clinics

AEO vs GEO What's the Difference?

AEO vs GEO What's the Difference?

AEO vs GEO What's the Difference?

The two overlap, so our AEO and GEO work for Melbourne businesses brings them together. We connect useful answers, clear service information and credible evidence with the questions your customers actually ask.

For the wider search foundations, explore SEO in Melbourne. Our Australian guide to SEO, AEO and GEO explains how the approaches fit together.

AEO: Answer Engine Optimisation

Make your expertise easier to find when customers ask a question. AEO organises your content into clear answers that search engines and AI tools can understand, use and reference.

Research the questions customers ask

Create helpful FAQs, explanations and guides

Make answers clear and easy to quote

GEO: Generative Engine Optimisation

Improve how your business appears in answers from ChatGPT, Gemini, Perplexity and other AI platforms. GEO strengthens your content and credibility to support relevant business mentions, source citations and recommendations.

Develop content that demonstrates your expertise

Build relevant backlinks and brand mentions

Monitor how AI describes and cites you

The Creato AEO & GEO Podcast

Join Creato’s Callum Humphreys as we unpack what it takes to get your business discovered, mentioned and recommended by AI. From the content on your website to your reputation across the web, we explore AEO, GEO and SEO in plain English, with a focus on what matters to business owners- getting chosen and winning enquiries.

The Creato AEO & GEO Podcast

Join Creato’s Callum Humphreys as we unpack what it takes to get your business discovered, mentioned and recommended by AI. From the content on your website to your reputation across the web, we explore AEO, GEO and SEO in plain English, with a focus on what matters to business owners- getting chosen and winning enquiries.

The Creato AEO & GEO Podcast

Join Creato’s Callum Humphreys as we unpack what it takes to get your business discovered, mentioned and recommended by AI. From the content on your website to your reputation across the web, we explore AEO, GEO and SEO in plain English, with a focus on what matters to business owners- getting chosen and winning enquiries.

If you need further assistance, feel free to

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

If you need further assistance, feel free to

Process

Pricing

Deliverables

Support

SEO

About

How do you report AI visibility?
Can you identify every enquiry that began with AI?
How does the AEO and GEO process work for Melbourne businesses?

Process

Pricing

Deliverables

Support

SEO

About

How do you report AI visibility?
Can you identify every enquiry that began with AI?
How does the AEO and GEO process work for Melbourne businesses?

Let's Work Together

Ready to take it a step further?

Let's start talking about your project or idea and find out how Creato can help your business grow.

As seen in

  • Client logo

Get a Free Quote

Most enquiries are responded to within a few hours

Let's Work Together

Ready to take it a step further?

Let's start talking about your project or idea and find out how Creato can help your business grow.

As seen in

  • Client logo

Get a Free Quote

Most enquiries are responded to within a few hours

Let's Work Together

Ready to take it a step further?

Let's start talking about your project or idea and find out how Creato can help your business grow.

As seen in

  • Client logo

Get a Free Quote

Most enquiries are responded to within a few hours