Architecture · NSW
1st
organic result for a relevant service search
Michael Bell Architects is the first organic result in the original capture.
Named in the AI overview and visible in organic results.
Photography · Sydney
1st
organic result and unpaid Maps listing
First organic result and first local listing.
First organic result and first local listing.
Observed 18 October 2026 · Sydney NSW · Not personalised. These are readable summaries of genuine Google captures, not recreated Google screenshots.
Michael Bell Architects · Organic search
“country house architect nsw” ↗
Michael Bell Architects · AI overview + organic
“traditional home architect sydney” ↗
Hero Shot · Organic search
“corporate headshots” ↗
Hero Shot · Local / Maps
“corporate headshots” ↗
Hero Shot · Organic search
“headshot photography” ↗
Hero Shot · Local / Maps
“headshot photography” ↗
You should not have to choose between a website that gets found and a brand you are proud to share.
Creato combines search expertise with clear messaging, thoughtful layouts and a strong visual identity. Useful content, genuine proof and a clear next step make the visit worth winning.
Our Sydney-based team works remotely with Melbourne businesses. We shape the work around your actual services, audiences and approved evidence.
Start with a Free SEO AuditA clear starting point, practical work and regular reviews. You know where the effort is going and what comes next.
We begin with your preferred projects, customers and actual service coverage. Reviewing the website, available search data and enquiry patterns helps establish whether the main gap is discovery, clarity or the experience after a visitor arrives. Your commercial priorities shape the investigation.
We group relevant searches by the decision behind them, then connect each group to a suitable page. A specialist service may deserve its own explanation; a suburb reference may fit better within an existing page. We agree priorities, responsibilities and scope before making changes.
Within the agreed scope, we address technical obstacles and improve the pages customers need to evaluate you. Copy, project evidence, internal links and calls to action are considered together. The visual quality of your website remains part of that work, particularly for portfolio-led businesses.
We explain the work delivered and compare available performance with the starting point. Relevant search visits and enquiry actions help inform the next priorities. Your feedback on which enquiries suit the business adds context that a ranking report alone cannot provide.
A useful report shows what changed, which pages are attracting relevant visits and where customers take the next step. We consider the services and project types you want to be known for, rather than treating every search impression as equally valuable. Available analytics and search data provide part of the picture; your team’s feedback on enquiry quality provides another. Each review should make the next priorities easier to understand.
For a visually led business, a visitor may arrive through a project rather than a service page. That is a useful opportunity to explain the work in context. A short account of the brief, the services involved and the decisions made can help the visitor understand what they are seeing. Links to the relevant capability make the next step natural. We consider that relationship alongside image presentation and page layout, so the site remains a confident expression of the brand. The aim is useful context around approved work, with each detail earning its place in the design.
A customer may care about proximity for an appointment, on-site work or a practical first meeting. For another engagement, specialism and project fit may be more important than the suburb. The site should make both easy to assess. We discuss your real operating areas and how the service is delivered, then decide where that information belongs. Melbourne-wide coverage does not require an address in every area, and a city-level page does not justify dozens of interchangeable suburb pages. Genuine differences should drive the structure, with clear links back to the core services.
When several pages need work, it helps to identify the smallest set that can meaningfully improve the customer journey. That might be the primary service page, a relevant project story and a clearer contact path. The choice depends on what the review finds and the resources available. We explain why each proposed improvement deserves attention before extending the scope. This keeps the work connected to the business and makes progress easier to assess. A larger content library is useful only when the additional pages answer worthwhile questions and remain accurate over time.
HISTORICAL AI VISIBILITY · MONTHLY AVERAGES
August–December 2025 compared with March–September 2026.
Both bar scales: 0–40 per month
Both bar scales: 0–40 per month
Source: supplied DataForSEO AI mentions index comparison, Google AI answers, Australia.
You should not have to choose between a website that gets found and a brand you are proud to share.
Creato is a design agency. We combine search expertise with clear messaging, thoughtful layouts and a strong visual identity. No keyword-stuffed walls of text. No awkward pages that trade your brand for a search phrase.
Useful content, genuine proof and a clear next step make the visit worth winning.
01 Understand the starting point
Review your website, search presence, customer questions and available performance data.
02 Agree the priorities
Choose the services, pages and improvements that deserve attention. Set scope and measures of progress.
03 Build and improve
Carry out the agreed technical, content, local search and conversion work.
04 Learn and refine
Review what changed, explain the work delivered and use the evidence to plan what comes next.
Know what changed. Know what comes next.
Reporting should help you make a decision.
We keep search visibility, organic visits, available enquiry data and delivered work distinct. That gives you a clear view of progress without treating a ranking as a sale.
We discuss what is working, what is still uncertain and where the next effort should go.
AI mentions and citations show how a business appears in generated answers. We report them separately from organic rankings, website visits and enquiries.
Michael Bell Architects · 3 October 2026
29.5% of tested AI answers named the firm. 606 unbranded answers; 21.5% share of architect mentions and 209 citations in the audit.
Hero Shot · 2 October 2026
65.5% of unbranded AI answers named Hero Shot. 715 unbranded answers within 858 total; 25.7% share of photographer mentions and 666 citations in the audit.
Audit results describe the tested sample and reporting period. They do not establish enquiries or revenue.
DataForSEO AI mentions index, Google AI answers, Australia. Monthly averages: mentions 8.2 → 36.1 (4.4×); citations 2.0 → 22.1 (11×). Compares five months, August–December 2025, with seven months, March–September 2026; January–February 2026 excluded. Fixed historical query coverage is not established. This is an observed comparison, not proof of causation or a measure of organic traffic, leads or sales.
A Melbourne business can serve a small local catchment and still compete for highly specialised work across the city. A Richmond architecture practice, a Brunswick studio and a business serving the south-east may each need a different search strategy. We start with what customers are trying to arrange, compare or understand. That helps distinguish a broad category search from a useful service enquiry. Your location coverage should reflect where you genuinely work, while your content should explain the particular expertise worth travelling for. The result is a more purposeful website structure, rather than a list of suburbs attached to the same offer.
AEO & GEO in Melbourne · Web design in Melbourne · Explore Creato’s work · About Creato
Search engines and AI platforms we optimise for
The information someone needs depends on the service they are choosing. We connect real capabilities, useful local context and an appropriate next step for Melbourne customers.
A visual portfolio can communicate taste before a visitor reads a word. It still needs to explain the services behind the work. For a Melbourne architecture or interiors practice, we would consider how residential, commercial or specialist project pages relate to the briefs you want. A renovation project might explain the original constraints, your design role and the thinking behind the outcome, where the client has approved publication. This gives prospective clients a clearer way to evaluate fit. Location context belongs where it is genuine and useful; it should never substitute for a strong explanation of your practice’s expertise.
Portfolio structure
Design specialisms
Project context
Enquiry fit
A prospective client comparing Melbourne advisers or creative partners needs to understand exactly what they can engage you for. Broad statements about experience are less useful than clear service boundaries, a sensible process and relevant evidence. We can organise content around the work you want more of, from a particular consulting specialism to an ongoing creative service. Team biographies and approved examples can support that explanation without turning the website into a collection of credentials. Whether you serve a CBD client base or work across Australia, the site should make the relationship between your location and your capabilities straightforward.
Service positioning
Team expertise
Relevant evidence
B2B enquiries
Different building enquiries demand different information. Someone exploring a home extension may be comparing project fit, experience and process well before they contact a builder. We would give your genuine build types clear service pages, then connect them with approved project stories and practical preparation guidance. Service-area information can help visitors establish whether their property is within reach, while the content explains the work your team actually undertakes. For Melbourne businesses, that could mean distinguishing inner-city renovations from other construction services without claiming expertise or completed projects that you cannot demonstrate.
Build-type pages
Operating areas
Project evidence
Brief preparation
Clinic websites need to make practical decisions easier: which service is available, who provides it, where appointments take place and how to book. We can improve the organisation of service, practitioner and location pages for a Melbourne practice, with careful attention to readable layouts and clear next steps. Clinical explanations and claims should come from, and be approved by, appropriately qualified people in your organisation. We do not substitute search copy for professional judgement. Accurate access information and current contact details can be valuable to a visitor deciding whether a practice fits their needs.
Service clarity
Practitioner details
Location pages
Booking pathways
