Sydney Business Park, known for its dynamic business environment and community spirit, faced the challenge of updating its brand identity. With the last refresh dating back to 2011, a modern and fresh approach was crucial to reflect its status as a leading business destination.
The park’s previous branding no longer captured its innovative and progressive essence. This gap between their evolving physical presence and digital identity risked diminishing their appeal to new and existing businesses.
The rebranding project included the creation of a new style guide featuring modern fonts, colours, and design styles, aligning with the park’s vision for growth. The redesign encompassed email signatures and various business documents like memos, letters, agendas, and board reports, to enhance the brand’s identity consistently across all platforms.
The Creato Process — Engineered Design Excellence
Working with the board and marketing teams
Understanding the park’s evolution and vision
Aligning rebranding with business goals
Analyzing current market trends
Studying competitor branding strategies
Identifying unique attributes of the park
Crafting a modern, cohesive style guide
Redesigning essential business documents
Integrating new branding elements seamlessly
Business and retail giants have found a new neighbourhood, and it’s right here at Sydney Business Park.
Engaging closely with the board and marketing teams at Sydney Business Park was pivotal. This collaborative effort enabled a deep understanding of their specific needs and set the direction for the rebranding initiative.
Competitive Market Analysis
An analysis of similar business parks and their branding strategies yielded valuable insights, guiding the development of a unique and competitive branding approach for Sydney Business Park.
Refreshed Brand Identity:
The rebranding effectively mirrored the park’s status as a premier business and community hub, appealing to a progressive clientele.
Consistent Branding Across Documents:
New designs for business documents ensured a uniform brand experience, from high-level board communications to daily correspondence.
Modern and Inviting Style:
The new style guide introduced a contemporary look that is both professional and welcoming, aligning perfectly with the dynamic nature of Sydney Business Park.